Cannes Lions 2019: Day 4 brings 4 Bronze Lions for the Indian agencies
Dentsu Webchutney brings home 3 Bronze Lions with FCB Ulka bagging 1 Bronze Lions at Cannes Lions 2019.
On the day 4 of Cannes Lions International Festival of Creativity 2019, Indian agencies bring home 4 Bronze Lions with their exemplary creative expertise.
Dentsu Webchutney and FCB Ulka won a Bronze Lion each in the brand experience and activation Lions category. Dentsu Webchutney continued the momentum of its winning spree by garnering the award for its work on ‘Hagglebot’ for Flipkart’s Big Billion Days sale event. The concept of a Hagglebot campaign was made by the agency in partnership with the search giant called Google Zoo to create an artificial intelligence avatar called Hagglebot. It allowed users to bargain for prices of products instead of merely offering them the item at a discounted rate. This campaign also brought Dentsu Webchutney, a Bronze Lion in the Creative eCommerce Lions category.
This was followed by the agency bagging the third Bronze Lion for their work in Swiggy’s ‘Voice of Hunger’ challenge in the Mobile Lions category. This campaign made use of Instagram’s voice notes feature for the users to make food noises using Instagram voice notes.
On the continuation of their triumphant streak, Ashish Bhasin, CEO Greater South and chairman and CEO India, Dentsu Aegis Network says, “Our winning streak continues and further endorses the fact that DAN is going to stay digitally ahead and creatively led. I am absolutely delighted with the kind of acknowledgment that our work has received on a global platform and only reiterates that creativity is always going to stay platform agnostic. Finally, it’s the Big Idea, relevant to the digital age we live in, that is going to rule. I congratulate Dentsu Webchutney for what they have achieved here and I know that the best is yet to come!”
Siddharth Rao, Co-founder & CEO, Dentsu Webchutney said, “While we’re elated and humbled to win 6 lions, what we are particularly proud of, is the fact that our work for Swiggy, Flipkart and URI won, which was real work with real results. A dear friend said it best – we didn’t win for a social experiment/cause or work for the specially-abled! We won on the back of real work for real clients and not pretentious themes and that’s what we are really relishing about our wins.
Simultaneously, FCB Ulka also won a Bronze Lion for their work in the Brand Experience and Activation Lions category with The Millennium School on the ‘Open Door Project’ which is an initiative to inspire the private schools to educate the underprivileged kids who might miss the opportunity, otherwise in the ‘after school hours’. This project also paved the way for a special film called ‘Bhukkad- the hungry one’ created by FCB’s CCO Swati Bhattacharya.
On the occasion of winning a Bronze at Cannes 2019, Rohit Ohri, Group Chairman & CEO, FCB India said, “Open Door is a breakthrough project that seeks to help solve for the education crisis that India is facing. Over 25 million children don’t have access to quality education. Millennium schools and FCB Ulka partnered to promote the idea of ‘Second Shift’ schools. Schools which opened again after hours to provide underprivileged children quality education. Through this project, we hope to inspire many more schools to open their doors to these young hungry minds. If this project is successful, it has the power to make the future of India much brighter.”