Syska World Cup campaign has been unveiled; titled Sound of Celebration, #EkHiDhun is an anthem composed by Teenu Arora.
Syska World Cup campaign aims at celebrating India’s biggest sports festival along with citizens. The video has been launched on Syska’s social media platforms and the song has been composed by Teenu Arora & Schbang.
This new anthem drives the message of how cricket is a sport which is born in the gullies and has been part of every Indian’s childhood. The campaign ‘Sound of Celebration’ has been conceptualized around cricket’s celebratory sounds such as the sound of bat striking the ball, the sound of stumps falling, the sound of cheer in the stadium etc. Syska united these sounds to create that one sound.
Commenting on the launch of the World Cup’s New Anthem, Nirav Shah, Digital Marketing Head, Syska Group said, “Music & Cricket are one of the most Celebrated, fun and entertaining ways of connecting with all Indians and bringing them together. Our World Cup Anthem #EkHiDhun captures the nostalgic moments of every Indian who is passionate about the sport and is excited that the men in blue bring the World Cup home once again.”
Akshay Gurnani, Co-Founder-CEO, Schbang said, “When we conceptualized this campaign, the objective was clear that we need to bring our community together via the medium of music. What better way to kick off this year-long campaign than with the Cricket World Cup! The campaign is going to be amplified via prominent dancers and college students, with the aim of crowd-sourcing celebratory steps on the song’s hook verse.”
The brand has been attempting to be a part of the World Cup conversations through product integrated creatives.
Through the introduction of this new campaign, Syska has also plugged in its products such as Syska Boom Box Bluetooth Speakers BT670 and more in the video. By using Syska’s World Cup Anthem #EkHiDhun, users will get an opportunity to showcase their love for cricket and team India, through engagement on Syska’s social media platforms.