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#CWCSpot: Daniel Wellington's World Cup campaign is all about celebrating the Men In Blue

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Srishti Dubey
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Daniel Wellington World Cup campaign


Daniel Wellington World Cup campaign, #OurMomentIsNow featuring Ayushmann Khurrana and the Men in Blue tells the world 'This is our Moment'.

While the World Cup fervour take its own time to take over Indian fans, what matters at the end of the day, rather months here is the peak of this uprising madness. Daniel Wellington World Cup campaign caught upon the importance of THE moment that matters and creatively weaved the concept of 'time' with it being a watch company.

Indian cricketers a.k.a. Men in blue- Dinesh Karthik, Kuldeep Yadav and Yuzvendra Chahal were called upon as Ayushmann Khurrana leads the campaign.

Ayushmann, the voice of this YouTube campaign takes you through seemingly successful settings, however the men in blue do not seem to be in the moment- as if something does not feel right.

Also Read: #CWCSpot: Britannia revives iconic Britannia Khao World Cup Jao campaign

By the end the narrative shifts to the right place for the Indian team, the moment that will truly make a difference, one that is in the hands of the cricketers to make or break.

Social Media Push

As a part of the campaign, Daniel Wellington has rolled out a social media contest, urging consumers to share 10 second videos of themselves cheering for team India to stand a chance to win autographed merchandise from the Men In Blue.

Further, the brand has been relying on a consistent social media push and celebrity presence to keep the campaign engaging.

In a pool of otherwise commercially driven campaigns trending this season, Daniel Wellington's #Ourmomentisnow surely has a soul.

Daniel Wellington indian team ayushmann khurrana ICC Cricket World Cup campaigns icc world cup 2019 ICC World Cup #ourmomentisnow commercially driven campaigns Daniel Wellington India Daniel Wellington World Cup campaign Indian cricketers Kuldeep Yadav Men in blue men's cricket world cup Our moment is now world cup 2019 world cup season YouTube campagins Yuzvendra Chahal