Daniel Wellington World Cup campaign, #OurMomentIsNow featuring Ayushmann Khurrana and the Men in Blue tells the world ‘This is our Moment’.
While the World Cup fervour take its own time to take over Indian fans, what matters at the end of the day, rather months here is the peak of this uprising madness. Daniel Wellington World Cup campaign caught upon the importance of THE moment that matters and creatively weaved the concept of ‘time’ with it being a watch company.
Indian cricketers a.k.a. Men in blue- Dinesh Karthik, Kuldeep Yadav and Yuzvendra Chahal were called upon as Ayushmann Khurrana leads the campaign.
Ayushmann, the voice of this YouTube campaign takes you through seemingly successful settings, however the men in blue do not seem to be in the moment- as if something does not feel right.
By the end the narrative shifts to the right place for the Indian team, the moment that will truly make a difference, one that is in the hands of the cricketers to make or break.
Social Media Push
As a part of the campaign, Daniel Wellington has rolled out a social media contest, urging consumers to share 10 second videos of themselves cheering for team India to stand a chance to win autographed merchandise from the Men In Blue.
Further, the brand has been relying on a consistent social media push and celebrity presence to keep the campaign engaging.
In a pool of otherwise commercially driven campaigns trending this season, Daniel Wellington’s #Ourmomentisnow surely has a soul.