Eid is here and so are we, bringing you a slice of how brands are leveraging the celebratory season with Eid campaigns 2019.
Advertisements and digital campaigns based on celebrations and festivities are a treat for brands, audiences as well as the storytellers. There is an immense opportunity to tell a story and show the relevance of brands in everyday life and how they add value to the life of the consumers. Here are a few Eid campaigns 2019 that stood out.
Almosafer — As far as we go
Almosafer campaign tells a story of a young girl undertaking a foreign trip to visit Santa Claus during Ramadan. The brand has attempted to forge a cultural connection between demographics that are miles apart.
Ghadi Detergent’s #SaareMaelDhoDaalo
With #SaareMaelDhoDaalo, Ghadi Detergent targeted a form of ingrained patriarchal hypocrisy. While the woman is glad that her daughter has a husband who helps her with chores, she reprimands her son for doing the same.
In sync with the Hindu-Muslim cordial relationships rhetoric, Cadbury Celebrations attempts to highlight how their product, and sweets by extension, can be exchanged at all happy occasions.
Focussing on how the lessons imparted by parents in childhood can impact as they grow into adults, #BeUnlimited is a tale of a little girl growing up to excel professionally.
Bata’s campaign showcases affection between colleagues. Throughout the video, colleagues try to hide food from the view of an fasting employee and towards the end ask if they can can join his family for dinner.
The campaign video put up by Max Fashion revolves around the rhetoric of how Hindu and Muslims can come together to celebrate Eid as a festival. It shows two families greeting each other on the occasion, dressed similar.
Reliance Trends chose to tell their Eid story with a mother-daughter duo, their sacrifice and gratitude. As the mother is unable to buy herself a new outfit, the daughter shells out her savings to buy her one.
Slice – celebs share gifts
Slice collaborated with two sets of brothers — Irfan Pathan, Yusuf Pathan and friends — Soha Ali Khan, Neha Dhupia. They all posted pictures of receiving the celebratory Slice kit from their brother/friend.
Creatives we love
Here are a few posts where brands proved to be on their creative best.
If we have missed out any Eid Campaign let us know in the comments below or write to us on [email protected]