ICICI Lombard is always there for its consumers with its’
#TechnologyWithAHumanTouch campaign. Take a look.
ICICI Lombard hits the high notes of human emotions in their campaign #TechnologyWithAHumanTouch. Focusing on deepening their connect with the TG, the campaign is a reassurance that in the most uncertain and challenging situations ICICI Lombard is always there!
The campaign highlights that while they offer the most distinctive technology solutions such as InstaSpect, Women Assist, and Artificial Intelligence based Claim Settlement, they also have human assistance for every time the need arises.
In three communicative videos, ICICI Lombard shares relatable instances – each story narrating how during some of uncertain situations the brand offers real time solutions. A female driver seeking help as her vehicle is stranded in the middle of the road during late hours, a son looking for help during a medical emergency of his father and an office executive getting into an accident while driving his car – ICICI Lombard employees with the help of high-end technology solutions are always available with help, no matter what hour of the day.
Created by Ogilvy, the campaigns creatively show the person in distress using technology only to later reveal that it is the additional human touch that made it happen. The hero, thus, is not just the tech-backed initiatives but the employee developers behind the applications, the ones who pre-empted these unforeseen situations. It reaffirms ICICI Lombard’s commitment to deliver on their promise of ‘Nibhaye Vaade’ to customers and adds to this conviction by showing employees who live by this philosophy on a day to day basis.
Commenting on the campaign, Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance said “In today’s times, technology is an integral part of everything that we do. As an insurer, it helps us develop innovative, first-to-market solutions that set new benchmarks in the insurance space. However, technology can be cold and impersonal and when it comes to seeking help in the hour of need, customers always look for the human touch. For us, technology is not the primary solution, but an enabler for our team to help our customers, whenever they need our support. The campaign effectively communicates this thought by showcasing our employees, those who burn the mid-night oil to introduce these innovative and customer friendly solutions”.
The campaign will be aired on Television across 60 + channels and on Hotstar during the ICC Cricket World Cup. ICICI Lombard is also the Associate Digital Sponsor of Hotstar, as part of its efforts to garner visibility for the campaign.
Talha Bin Mohsin & Mahesh Parab, Group Creative Directors, Ogilvy & Mather said, “ICICI Lombard’s communication has always been driven by its customer-centric values of keeping promises no matter how difficult. But this time it was a bit different. We wanted to tell customers that we keep our promises. This is only possible when the company is driven by technology that in turn is driven by empathy of our employees towards our customers and their evolving needs. The result – stories of our technologies helping our customers and the real men and women of ICICI Lombard behind those technological innovations.”
By highlighting their employees in the campaign, ICICI Lombard breathes in fresh air in the Insurance Space.