Chatbots have arisen from the customer service slab and are set to subdue digital marketing. Find out how.
As of April 2019, WhatsApp has 1.6 billion active users & Facebook Messenger is not far behind with 1.3 billion, according to Statista. Chatting is an ingrained part of a consumer’s life, making bots an integral part of a brand’s communication & marketing strategy.
Chatbots by behaving as a conversational partner via auditory or textual methods can replace the manpower required for interactions.
Chatbots are estimated to save more than $8 billion, according to a study released by UK based Juniper Research.
With e-commerce being the top industry to benfit from chatbots, other prominent industries include Insurance, Retail, Heallthcare, Hospitality and more.
With this infographic by Social Media Today, find out why chatbots are the future of digital marketing.