Prayagh Nutri awards creative mandate to L&K Saatchi & Saatchi
Prayagh Nutri aims to create an innovative portfolio for its brand, Lavian.
Prayagh Nutri Products (P) Ltd., one of the leading manufacturers and exporters of confectioneries, has appointed L&K Saatchi & Saatchi as its strategy and creative partner. Prior to this, Lavian did not have any agency relationship. The brand alignment decision was made without going through the pitch process.
Since its inception, confectioneries leader Lavian is known for its vast portfolio of candies & confectioneries ranging from flavoured candies to milk-based lacto bonbons, eclairs, chocolate-coated wafers, plain & moulded cakes, truffles and gums. The company has a state-of-art plant, which uses the best in class Italian technology to deliver great products and amazing consumer experience. The company also has a deep network of wholesalers and retailer that cover the entire country, with a separate product portfolio for rural and urban markets.
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Vinod Lalwani, Executive Director, Prayagh Nutri Products (P) Ltd., a food technologist himself and the man behind the development of the wide portfolio of products. He said, “Although we are not a legacy brand, our major strength is to deliver a delightful consumer experience through creating innovative products. My mission is simple, sweeten the world and remove all its bitterness through the Lavian experience.
We are extremely delighted to have L&K Saatchi & Saatchi on board as our integrated brand partner. This partnership will help us to provide the necessary push to compete with all the big and well-established bands in the country. Ultimately, we want the consumer to win”
Anil S. Nair, CEO and Managing Partner, L&K Saatchi & Saatchi India, said, “Since that start of the brand journey, Brand Lavian has proven our belief of ‘Nothing is Impossible’ on brands and business holds true yet again. We are equally excited to be a part of this journey of LAVIAN’s growth story as it stakes its claim as a powerhouse in the Indian confectionery market.”