Publicis Sapient announces John Maeda as Chief Experience Officer

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Publicis Sapient Announces John Maeda as Chief Experience Officer


Maeda joins Publicis Sapient from Automattic, where he served as the Global Head of Computational Design and Inclusion.

Publicis Sapient, the digital business transformation hub of Publicis Groupe, has announced today the appointment of John Maeda as Chief Experience Officer. The selection of Maeda, one of the world’s creative leaders of computational design - the convergence of design and technology - signals Publicis Sapient’s ongoing commitment to pushing the boundaries of how businesses create exponential value for their customers and markets.

“John Maeda is one of the most extraordinary design and technology thinkers of our age, with an exceptional pedigree as a leader helping companies to push the boundaries of creativity and innovation to reimagine their business and industry," said Nigel Vaz, CEO of Publicis Sapient

In this

role, John joins the Creative Executive Collective of Publicis Groupe whereby creative

leadership is multi-faceted and structured to develop the necessary broad palette

of creativity for the modern world – dynamic creativity brought to life through

stories, experiences and innovation.

“Publicis Groupe is one

of the only companies in the world that can connect the full customer journey through

creativity - where story meets experience as the bridge to technology, all

powered by data. With his expertise and leadership in connecting design and

technology to create more powerful products, services, and experiences, John

adds incredible strength to our ability to create meaningful experiences for customers”

said Nick Law, Chief Creative Officer for Publicis Groupe.

Maeda’s role as Chief Experience Officer forges an engineering and design

partnership at the highest level, unconventionally decoupling experience from

the traditional creative lead, and instead pairing it with the EVP of Engineering.

This action draws on the strength of Publicis Sapient’s history of tightly

synergistic technology and experience, and signals a deeply technologically

grounded future where creativity is fully integrated.

“We have always believed

that the brand is the experience and the experience is the brand and, within

Publicis Sapient, spent nearly three

decades utilizing the disruptive power of technology and design to help

digitally enable our clients' business in their pursuit of next. By fusing strategy and

consulting, experience and engineering with an enduring culture of problem-solving

creativity, we are able to partner with our clients to both identify and unlock

how they create value for their customers and markets.” said Nigel Vaz, CEO of

Publicis Sapient,

Along with spearheading design globally Maeda

will spend time on people, bringing his commitment to inclusion and talent

development to the table - vital components to unlocking real value for

clients.

“Our clients have long been seeing a need for technology

and media to work hand-in-hand without losing or degrading the creative

product. Maeda’s history of fostering inclusive thinking as the key to

excellence in creativity is exactly in line with the strategic pillars for

Publicis Groupe in our talent and culture development,”

said Carla Serrano, CSO, Publicis Groupe.

John

Maeda said, “When a technology becomes commoditized, the quality of

experience becomes the key differentiating factor. But you can’t have a

great experience without being paired with great technology. Publicis

Sapient brings to its clients full-stack engineering capabilities blended

with its rich history at the forefront of creativity technologies —

stretching back to the 90s back when I first knew about them in my MIT

days. Aspiring to empower established businesses at all scales to realize

great experiences for their customers to push back on Big Tech is in line

with where my heart is right now. I’m looking forward to the impact we can

make and excited to join this great, multi-disciplinary team.”

Maeda

joins Publicis Sapient from Automattic, where he served as the Global Head

of Computational Design + Inclusion. Maeda serves on the Board of Sonos, the

Smithsonian Design Museum and Weiden + Kennedy, and is the author of five books

including the bestselling, “Laws of Simplicity.”

Maeda

was the recipient of the White House’s National Design Award, the Tribeca

Film Festival’s Disruptive Innovation Award, and his work is represented

in the permanent collection of the Museum of Modern Art. He holds degrees

in Electrical Engineering + Computer Science from MIT, an MBA from Arizona

State University, a PhD from University of Tsukuba in Japan, and has

received three honorary doctorate degrees.

Prior

to Automattic, Maeda held the roles of Design Partner at Kleiner Perkins

and Design Advisory Board Chair of eBay, Inc. Before that, he was a

tenured research professor at the MIT Media Laboratory and 16th President

of the Rhode Island School of Design.

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