Fabindia partners with RepIndia for its digital mandate. Intelligent storytelling is set as a key driver for its branding strategy ahead.
The digital agency has been tasked with providing strategic recommendations for brand awareness and affinity by providing the right creative activations and communication strategy for Fabindia
Confirming the appointment, Karan Kumar, Chief Brand & Marketing Officer, Fabindia said, “We are delighted to partner with the team at Repindia. The team seems to combine breakout thinking and copious amounts of enthusiasm. We believe that this team is best suited in helping us weave and tell the fabulous Fabindia story, to audiences current and new.”
Archit Chenoy Director, RepIndia added, “We’re glad to add Fabindia to our clientele. Our ROI focused approach is directed to drive maximum growth for the brand, on the back of consumer-driven insights and analytics to deliver strong integrated brand campaigns and a cohesive communication strategy.”
In keeping with the current digital led marketing trends, Fabindia has made a considerable foray into intelligent storytelling to drive brand conversations. Digital and social media marketing has been a big focus for Fabindia and the brand has executed some very exciting campaigns that have been successful and earned significant industry recognition.
Led by Ayesha Chenoy, RepIndia is India’s largest independent digital agency. The company has been providing exclusive 360-degree digital solutions. Commenting on the win, Ayesha Chenoy, CEO and Co-Founder, RepIndia said, “It’s a proud moment for us at RepIndia to be partnering with one of India’s biggest and most relevant brands; FabIndia – with a formidable marketing team led by Karan. We look forward to doing some great work in the year ahead.”
Based out of New Delhi and Mumbai, RepIndia is working for the foremost Indian and International brands including Tinder, Canon, Viacom 18, Whisper, JSW, Tata Trusts, Godrej Genteel and Sephora, amongst others.