Social Kinnect, an integrated, digital marketing agency founded by Rohan Mehta and Chandni Shah in 2011, is rebranded to ‘Kinnect’ in 2019.
As a brand, Kinnect represents a full-service agency that challenges the status quo and is always dynamically evolving to harness the full potential of digital by bringing the best of Creative and Media under one roof.
Discussing Social Kinnect’s evolution into Kinnect, Rohan Mehta, CEO, said, “I am extremely excited to see where Kinnect takes us as a brand. It is a name that marries old-school branding principles with new-age solutions and will move us towards our vision of the agency of the future. An agency that can build new capabilities to cater to a wide range of business solutions. Kinnect encapsulates this vision perfectly.”
The name ‘Kinnect’ derives its inspiration from kinetic energy which is, in essence, possessed due to motion. It is the energy needed to drive action, movement, and change. This is the Kinnect philosophy – constant change, momentum and forward-thinking that is spurred by integrating different verticals with a single-minded vision to achieve real and tangible results.
Kinnect also represents a bolder take on the future, and a broadening of our horizons to become a company that is more service-agnostic and customer-centric.
Chandni Shah, COO, said, “At Kinnect, the client is at the heart of everything we do. This new brand will allow us to keep evolving our capabilities for our clients’ businesses to ensure that we always deliver #KinnectIMPACT. In today’s digital world, creative ideas alone will not have enough of an impact. Creative needs to be driven simultaneously with a Media strategy and effective Marketing technology to achieve real business results.”