The digital mandate involves that Sociowash works on asset creation and amplification leading to a digital presence for a strong recall value of the audience.
The account was won in a multi-agency pitch. A creative digital marketing agency based out of Delhi, Sociowash, has been appointed with the responsibility of building and amplifying Cinépolis India’s presence in the digital space.
The agency will work in tandem with Cinépolis to capitalise on their strength, to provide new strategic pointers that will cohesively work towards delivering digital first campaigns.
Pranav Agarwal, Co-founder at Sociowash stated, “Associating your brand with the world’s second-largest movie theatre circuit gives us the opportunity to position the brand as not only the best multiplex to be at, but also create a digital platform that connects with its audience through interactive & entertaining marketing campaigns.”