The topical tide has brought us a new trend, #SixWordHorrorStory. Check out the brands making the most of it.
Twitter never fails to bring out the best of creativity from people. This time it was writing a horror story in six words. Given the character limit on Twitter, the trend was fairly efficient.
Soon, Twitter feeds were filled with things that scare them in six words. Shortly, brands picked up on this trend and came up with creatives that narrate their version of a #SixWordHorrorStory.
Few brands' creatives were brainy with promoting their products, few subjected their creatives around horrors relevant to their brand.
Horrors, that are the times when you don't have a product you need, was a dominating theme seen through this trend. For instance, Pond's & Too Yumm! both narrated a horror story subjecting their products being over.
CEAT TYRES fulfilled a corporate social responsibility while tapping this topical trend along with a relevant brand connect. So did South India Shelters, by pointing out the climate emergency of rising temperatures.
UNESCO latched on to this trend while talking about the real horrors in life, extinction of species.
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