USV appoints Lowe Lintas as brand partners for Sebamed

The creative mandate also includes its consumer products range. The business will be handled out of Lowe Lintas' Mumbai office.

USV Private Limited, a leading healthcare company in India, has recently appointed Lowe Lintas as creative agency for its consumer business including SebaMed range of products. SebaMed is a global premium skincare brand from Germany, best known for its pioneering pH5.5 products. The brand has been exclusively licensed to USV Private Limited for marketing its' baby and adult care range of products in India.

Lowe Lintas won this business, following a rigorous multi-agency pitch. Over the years, Lowe Lintas has developed a deep and insightful understanding of the relationship between mothers and babies. It also has a robust experience in building e-commerce brands and has a successful history of building brands from scratch.

The agency's key mandate will be to launch

SebaMed's range of Baby and adult care products across both traditional and

digital channels.

Shashi Ranjan, Head - Consumer Products, USV

Private Limited said “We strive to provide an assurance to every mother that

Sebamed range of products are superior in quality and are clinically proven to

provide the best protection for babies right from day 1. We see immense

potential in this category to disrupt the market and hence we needed a partner

who can do complete justice to our aspirations. Lowe Lintas had an intuitive

understanding of what we're trying to achieve and came up with a strategic

approach which we resonated with and we are really looking forward to a great

partnership.”

Commenting on the win, Anaheeta Goenka -

President, Lowe Lintas, said, “SebaMed is a great brand to work on, and we

are really excited with the mandate! Lowe Lintas is known for creating

challenger brands and disrupting the marketplace…and we look forward to the

David vs Goliath fight in a category which is synonymous with a single player.”