Vigo Video launches goes to the masses with first integrated campaign
The #DekhteRehJaoge brand campaign is inspired by Vigo Video’s mission to connect real people with real stories from their communities.
Vigo Video, the short-video platform has launched “#DekhteRehJaaoge”, its first integrated brand campaign. The TV-led campaign comprises of four videos that humorously highlight real moments from the lives of Vigo Video users all over India.
The campaign videos also feature a cameo of some of the popular creators on the platform through their videos on Vigo, including Prince Kumar and Rida Javed. These creators leverage Vigo Video as a platform to make the bigger community a part of their daily lives by sharing their own real moments with their followers.
The campaign #DekhteRehJaaoge highlights the role Vigo Video plays in its users’ lives as its over 20 million monthly active users spend a daily average of 70 minutes on the app, discovering and sharing content.
To complement the launch of the #DekhteRehJaaoge brand campaign, an in-app challenge with the same hashtag will also be made available on the platform to engage users. Vigo users can join the challenge by making their own versions of the Vigo brand videos that resonate with the campaign theme #DekhteRehJaaoge and 10 chosen creators, depending on the video content, quality and relevance, will stand a chance to win INR 10,000*.
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The campaign debuted on May 13, 2019, across multiple cities including Uttrakhand, Bihar, Punjab, Chandigarh, Haryana, West Bengal and Delhi on general entertainment channels.