Facebook addresses sensational health claims and updates ranking


Facebook has made two ranking updates to remove posts with exaggerated health claims and posts attempting to sell health-related products and services.

Nutrition, fitness and health issues are some of the topics spoken about on the platform. Therefore, Facebook is making ranking updates to aid people in getting accurate health information.

To improve the quality of the information in NewsFeed, the ranking changes based on how they affect people, publishers and our community as a whole. People may not like posts that are sensational or spammy, and misleading health content is bad for the community.

For the first update, the platform will consider if a post about health exaggerates or misleads — for example, making a sensational claim about a miracle cure.

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For the second update, the platform will consider if a post promotes a product or service based on a health-related claim — for example, promoting a medication or pill claiming to help you lose weight.

By identifying phrases that were commonly used in these posts to predict which posts might include sensational health claims or promotion of products with health-related claims, and then will show these posts lower in the NewsFeed.

Will this impact your Page?

Most Pages probably won’t see any significant changes to their distribution in NewsFeed as a result of this update.

Posts with sensational health claims or solicitation using health-related claims will have reduced distribution. Pages should avoid posts about health that exaggerate or mislead people and posts that try to sell products using health-related claims. If a Page stops posting this content, their posts will no longer be affected by this change.