The platform plans to add more interactive elements to the list of offerings available to brands looking to put up advertisements on Stories with Instagram Poll Sticker.
Expanding on the options available to brand and individuals putting up sponsored posts on Instagram Stories, the platform has announced that Instagram Poll Sticker can now be used on story advertisements. They plan to roll out more such features specifically for advertisements and sponsored posts. The core idea is to bring interactivity to Instagram Stories ads.
How to use the feature
Go to Ads Manager, choose Instagram Stories as your only ad placement. Then, where you upload your creative and edit your ad’s text, tick the box – Add an interactive poll. Try out the polling sticker to co-create a product, spark a conversation with your community, crowdsource insights for product development, gamify your ad or run a contest.
According to Instagram, half a billion accounts use Instagram Stories every day and so do some of the world’s biggest brands. “Fullscreen, ephemeral and native stories are helping businesses tell bigger, faster and stronger brand stories. Interactive elements, such as polls and questions, bring people closer together by enabling direct participation in the shared expression. 60% of businesses on Instagram Stories use an interactive element in their organic story — hashtag, @mention or poll sticker — every month,” reads the official blog.
Interactivity adds a whole new dimension to the world of stories ads on Instagram that help bring people closer to brands. The platform adds, “Interactive ads in Instagram Stories, starting with the polling sticker, allow businesses to be more engaging and playful in order to build better connections. Not only do they help stories ads stand out, but they can generate more impact on the campaigns by encouraging people to watch longer. In nine out of ten beta campaigns, the polling sticker increased three-second video views.”