#LiveMoreChallenge: Vodafone extends Asha-Bala campaign on Twitter

As part of the #LiveMore campaign, Vodafone launched #LiveMoreChallenge with the affable young-at-heart couple, Asha & Bala. The brand aims to prompt customers to live their dreams.

Everyone has those friends and family members who have been maintaining a bucket list of things they want to try but never really got the time or inspiration to attempt them. Be it a solo trip to the hills, or a dive from the sky, or a hobby that has been long forgotten. This insight builds on LiveMoreChallenge.


#LiveMoreChallenge urges people to step out and explore their passions and interests. It draws inspiration from the famous dialogue — Jaa jee le apni zindagi. As a part of the challenges, participants are asked to share videos of their #LiveMore moments, tagging Vodafone.

Also Read: Interview: There are 4 pillars of our digital marketing strategy: Sunita Bhangard, Vodafone Idea

Netizens can take part in the challenge on Facebook, Twitter, Instagram, and Tik Tok. The participants with best entries will stand a chance to win iPhones and Flipkart vouchers. 

The new campaign celebrates the spirit of living life to the fullest and encourages everyone to live their dreams using fast 4G mobile data as an efficient tool. Featuring veteran Bharatanatyam dancers and Padma Bhushan awardees, C P Shanta and V P  Dhananjayan, the campaign has four ads, conceptualised by Vodafone Idea’s creative agency, Ogilvy & Mather India. One of the ads also features famous Indian pop and playback singer, Usha Uthup, enjoying a hearty meal at Asha’s Kitchen.