Moumita Sen shares the roots of Social Connoisseurs and how does the platform provides you with a daily dose of fashion, lifestyle, entertainment, and food with its stand-out content.
In conversation with Social Samosa, Moumita Sen, Founder of Social Connoisseurs, shares the journey of her blogging career, love for lifestyle ideas, and on how to create a stand-out content in the cluttered market.
Looking back, where did it all begin?
It’s been 3 years when my passion for writing was recognized by an online publication and I was called to cover an event of dream hero Fawad Khan followed by another event of Shahrukh Khan. When I found people enjoyed my thoughts and remarks, I believe, therein I took the decision of starting a platform of my own-my blog.
What’s in the name?
Social Connoisseurs stands to be very close to my heart. Its nomenclature was decided, keeping in mind that my blog should be underlining all societal niches considering fashion, lifestyle, social endeavors, etc.
What is your USP in this cluttered space? How does your content give you an edge?
I agree the blogging space has become extremely cluttered down the years but down the line, it’s my content and honest opinions that make me stand out. Creatively curated with a touch of personalization, my content is the crux of my blog and my identity.
Please take us through your content creation process. How do you stay relevant and relatable?
I am not a frequent content creator but any issue where I feel that demands my opinion to be shared on, I compose my content around it. Apart from sponsored content, any other piece that I write on is a contemplation of mine on the trending issues.
How do you make moolah with your efforts?
Making moolah is indeed a bit difficult to initiate when it comes to blogging. However, when the content is rich and original, brands are ready to pay for the integration. Usually, when a brand pitches for any deliverables, I quote my commercials for the same.
How do you maintain editorial objectivity with the influx of brand briefs?
It’s a challenge but very much possible when the brand has got a connect with your personal life. For example, when you are reviewing a particular beauty product, I start with the problems that have encouraged me to find an effective solution to it. Always there is an honest opinion reflected in my words where I have had a personal experience with the brand using it or following it. That is how the editorial objectivity stays in focus.
One instance/experience that made it all worthwhile
In a city like Delhi wherein every lane, there’s a budding blogger, it’s difficult to carve out an identity of your own. However, there have been brands who have appreciated my hard work and I have been called upon as chief media personnel from the blogging community for coverage. Brands like Unicef, Kia Motors, etc. had recognized my efforts and I had been the sole Delhi blogger to partake in their special events. Hard work definitely pays off.
Weirdest brand brief/request ever
There have been many as such. Difficult to remember one. But I do recall a brand asking me to write a review of their product in a blog without even using the product for a commercial as high as 100 INR. I was truly shocked and disheartened to realize what do the brands think of bloggers.
If not blogging, you would be?
If not a blogger, I would definitely be a scriptwriter as I love penning down stories and bring them into action.
A day in your life…
Well, I have an extremely hectic routine where I try to balance my work, home and blogging together. My morning starts with making my son ready for school followed by a rushed preparation for office. After managing my office chores, I have to rush to pick up my son followed by his regular chores like feeding him, attending him to play, etc. Meanwhile, trying to accommodate some time for myself, I attend to my blog and pen down my thoughts. Every day is a race against time and I have fighting it with all my patience and endurance. Staying in a nuclear family makes it all the more challenging.
Message/tips for upcoming bloggers
Please respect your content while you curate it. Do your research prior to penning down your facts. It should be remembered that we influence opinions and hence it’s important to create original, engaging and relatable content. And yes, hard work pays off. All you need is the perfect patience and time.
Your Favorite Influencer
I love Prajakta, the creator of Mostly Sane and how wonderfully at such a young age she has been such a great content creator.
The Future you foresee for your Personal Brand
I have a lot of plans for my personal brand. I foresee it as not only a written platform but also a digital visual platform that would help to shape opinions more convincingly, I want to bring it to a level where people look up to for honest outlook on the several genres of the society. I want my publication to stand true to its name i.e. a Social Connoisseur.