Panasonic’s Sarthak Seth joins Tata Realty as Vice President and CMO

Sarthak Seth
Brand Saga

Sarthak Seth would be responsible for the overall brand positioning of TRIL, formulating corporate branding and marketing strategy, and driving sustainable profit growth for the company. 

He will be spearheading the verticals of Brand, Marketing, Digital and Social media, Public and Corporate communications, Consumer Insights and Product Research & Development for TRIL and associated brands, including Tata Housing, Tata Value Homes and Tata Realty whereby focusing on residential, commercial and retail business of the company.

Prior to joining TRIL, Sarthak in his last role held the position of Chief Marketing Officer (CMO) at Panasonic India. He led the Brand, Communications and Digital operations of Panasonic across India & South Asia. He also led the Sanyo Business vertical as Business Chief.

With 16+ years of experience, Sarthak specializes in brand strategy, creation & developing markets, consumer insights, product management, and visibility strategies. He has been instrumental in conceiving, designing and implementing product and marketing initiatives for global brands viz. Panasonic, LG Electronics, Indian Hotels Co Ltd. in India and South Asian markets in his past assignments.

Also Read: Digital marketing for real estate brands: a five-point checklist

An astute professional, avid marketer and an aspiring global leader, Sarthak is an alumni of UCLA Anderson School of Management and NUS Business School. He holds an MBA degree in Marketing & Finance.

He was inducted in the Top 100 Marketing Leaders (2015) listing issued by World Brand Congress and featured in India’s Greatest CMO’s (2016 -2017) listing by Asia One. In 2018, he was featured in “The A-List” of most influential marketers issued by Campaign India & WION.

His unparalleled approaches towards marketing-led his earlier organizations to win many honors and even register Panasonic in Guinness World Records in 2012. In 2013, he received Young Achiever of the Year @ 4th CMO Asia in Singapore and also has been felicitated by some of the leading bodies in the field of Brand & Marketing, including International Advertising Association (IAA), WOW Awards and EEMA toward his contribution.


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