Snapchat’s revenue increased 48% year-over-year to $388 million in the second quarter of 2019. Snapchat DAUs also witnessed growth.
Snapchat recently announced an increase in the number of Daily Active Users (DAUs) on the platform by 8% in the second quarter of 2019. In terms of numbers, it stands at 203 million DAUs at the end of the second quarter, a number that was about 190 million at the end of the first quarter of 2019.
Two factors that the growth can be attributed to are the release of an Andriod-friendly app update and the increasing popularity of Snapchat’s face filters, like Gender Swap and Baby filters, even if people are uploading the results on other platforms like Twitter and Facebook.
When Snapchat met Android
Rise of the filters
Commenting on the second-quarter financial report, CEO Evan Spiegel said, “The growth in our community, engagement, and revenue is the result of several transitions we completed over the past 18 months. We look forward to building on our momentum and making significant ongoing progress in each of these areas.”
Snapchat is also attempting to create an improved interface for influencers and publishers. Last month, popular accounts have received updates along these lines and aims to roll out features for all. It can be assumed that the platform is trying to establish itself as a shopping and marketing space for brands and influencers.
Such moves are expected to help Snapchat grow its consumer base manifold.