Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaigns roundup this week features Bausch and Lomb’s #BlameTheFrame, brands accepting the #FaceAppChallenge, brands picking up the #MatureBag posts and more.
Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaigns roundup for a condensed summary of the industry.
Bausch and Lomb’s #BlameTheFrame highlights the troubles of bespectacled humans
To highlight embarrassing situations people face because of their glasses, Bausch and Lomb India launched #BlameTheFrame, sprinkled with humour. Read more here.
Topical Spot: Brands taking #FaceApp Challenge shows old is gold
From celebrities to brands, the flutter of FaceApp on the digital space is quite real. As brands FaceApp challenge posts pour in, it goes on to prove the age-old adage – Old is gold, indeed! Read more here.
Occasion Marketing campaigns that still spark festive vibes
Occasion Marketing campaigns have given us a glimpse of our diverse culture and turned our life into a carnival. Social Samosa celebrates a few of such campaigns. Read more here.
Disney’s #ThatAwkwardMoment shows hilarious impact of content for adults on kids
Disney India recently came up with an unorthodox ad campaign, titled, #ThatAwkwardMoment showing the hilarious results of kids consuming adult content. Read more here.
#TopicalSpot: On #WorldEmojiDay brands go prolific with emoticons
Brands seize the opportunity to get creative with World Emoji Day brand posts – some quirky, some straight, and some with contests. Read more here.
Nike reiterates the power of Sports in new campaign
Nike’s #SportsChangesEverything is an initiative to establish the importance of sports in a person’s life. Read more here.
Colgate ropes in 8-year-old YouTube star Ryan launching new line of kids’ products
Colgate has teamed up with Ryan Kaji of Ryan ToysReview, an eight-year-old YouTube star and launched a line of mouth-care products. Read more here.
Luminous Power Technologies launches interview-style campaign ft Master Blaster
Celebrating the 10th anniversary of the brand’s association with Sachin Tendulkar as the brand ambassador, Luminous Power Technologies launches a candid campaign. Read more here.
#TopicalSpot: Brands pack the #MatureBag
Toh Yaar, Social media pe attractive dikhna hai? Toh ye article pura padho. Brands carry a bag packed with topical #MatureBag brand posts. Read more here.
MTV attempts to challenge career stereotypes with #AndeKaAgenda
With the message of Bachchon ka Future, Bachchon Pe Chhod Do, MTV’s AndeKaAgenda campaign aims to put across an unconventional take on career choices. Read more here.
#CWC19: Reliance General Insurances relives childhood cricket memories with #CoveredHai
Reliance General Insurance Company rolled out its digital marketing campaign #CoveredHai to leverage the Cricket mania gripping the nation from the past few months. Read more here.
Amazon’s Prime Day installations bank on colorful and virtual storytelling
Amazon India introduces Prime Day mascots to bring the sale to the customers in an engaging manner using the strategic VR installations in malls. Read more here.