Twitter introduces LiveCut for video publishing

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Twitter has introduced LiveCut, a new media publishing tool that integrates SnappyTV’s functionality into Media Studio.

Previously, SnappyTV has helped video publishers on the platform with real-time video-clipping; with the addition of LiveCut, you can launch a live broadcast, cut video clips from it and share them on the platform.

Additionally, publishers are now able to launch private broadcasts, share broadcasts across teams, and create and monetize video clips.

Introduction of LiveCut has led to SnappyTV being discarded by December 31, 2019. One of the participants of the LiveCut beta program was Liverpool FC. They used it for a live broadcast of the 2019 UEFA Champions League trophy homecoming.

Adam Hulme, Head Of Social Media, Liverpool FC mentioned, “The club utilized Twitter’s LiveCut tool to capture and deliver short, shareable, memorable, and now iconic clips within a matter of minutes, and with ease.”

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Twitter will be releasing a series of resources and how-to guides for publishers to help them transition video-clipping workflows from SnappyTV to LiveCut.

In another news, Twitter will start showing profiles of users who follow you in the notifications tab itself, making it easy for you to view their profile and follow back.


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