Spiritual Mantra crossed 6 billion minutes of video served milestone and will now be available on TATA Sky and Airtel DTH.
Nirvana Digital, a YouTube Rights Management company announced that its spiritual channel – Spiritual Mantra has crossed a total of over 3 million subscribers. Launched in 2012, the channel is a one-stop destination for Bhajans, Kirtans, and Mantras. It also offers Meditation Videos for stress relief and improved quality of life.
The YouTube channel has
served more than 6 billion minutes of video to audiences across all age groups.
The majority of the video
consumption has been from 18-44-year-old audiences in Tier 1 and 2 cities
across India.
Content from Spiritual
Mantra is now available on multiple platforms including Tata Sky (Channel 201) and Airtel DTH (Channel 125) as a daily
morning show. Nirvana Digital is also working with the leading music and video
OTT platforms globally to create curated spiritual content offerings for their
global audiences.
Pinakin Thakkar, CEO,
Nirvana Digital said, “Video consumption in India is growing at an exponential
rate and we are elated to cross this milestone in the Spiritual Content space.
Spiritual Content has a very strong and loyal following. We are excited to see this
growth and look forward to building out more content for our audience.”
Manu Kaushish, Co-Founder
of Nirvana Digital said “We are excited to offer Spiritual Mantra on TATA Sky
and Airtel DTH. Over the past year, we have seen an 80% jump in the viewership on
our channel and this shows that there is sizeable untapped demand for our
content. According to BARC, there has been a 5-fold increase in devotional
channel viewership from the 2016-2018 period, and its increasingly becoming an important
area for brands to reach a strong and loyal audience base. We will soon be launching our Spiritual Mantra
App, which will be available on Android, iOS and other connected TV platforms
to offer a premium ad-free subscription service to our worldwide fans.”