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The Zomato Binary Tweet got many using translators only to find out it meant 'It's Chai Time'. Like almost every Zomato gimmick, it garnered good reaction and some good ol' banter.
The message of It's Chai Time was received with reactions of appreciation for the brand that in their users' opinion has also upped their service. Twitter influencer Gabbar reverted to the Zomato Binary tweet with words of praise on their delivery record.
My last 112 orders with Zomato
— Gabbar (@GabbbarSingh) July 26, 2019
1: Delivery Successful
0: Delivery failed
Further, Godrej Cinthol too joined the fun with a message of their own which translated to - For us, its SHOWER Time.
01000110 01101111 01110010 00100000 01110101 01110011 00101100 00100000 01101001 01110100 00100111 01110011 00100000 01010011 01001000 01001111 01010111 01000101 01010010 00100000 01110100 01101001 01101101 01100101 00100001
— Godrej Cinthol (@GodrejCinthol) July 26, 2019
Also Read: Unconventional Zomato Twitter strategy & why it works
Twitter users overall decided to join the fun and games with the recently trending #RahulBoseMoment of over-expensive bananas, and some general comical reactions.
Going bananas are we ? pic.twitter.com/TkjX2Mfp7u
— The Lying Lama 2.0 (@KyaUkhaadLega) July 26, 2019
We at Social Samosa, couldn't resist the Chai - Samosa (made in heaven) pair and decided to join the bandwagon. The tweet read - Adding Samosa's to the Cart.
01000001 01100100 01100100 01101001 01101110 01100111 00100000 01010011 01100001 01101101 01101111 01110011 01100001 00100111 01110011 00100000 01110100 01101111 00100000 01110100 01101000 01100101 00100000 01100011 01100001 01110010 01110100
— Social Samosa (@Social_Samosa) July 26, 2019
Zomato's Twitter strategy has been a rather different one. In the general trend of moment marketing, the brand has been leveraging its community to create moments in addition to latching on the existing ones. It will be interesting to see how far the strategy goes.
Till then, Chai & Samosas, anyone?