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Zomato's tweet about food not having a religion but it being a religion is gaining praises all across - in the form of praises and backlash too; it seems to have opened up few wounds from the past.
A customer of Zomato tweeted saying that he cancelled his order because a non-Hindu rider was assigned to deliver his food and changing the rider or refund was not feasible.
Addressing this concern, Zomato tweeted "Food doesn't have a religion. It is a religion."
Well, that is true. Especially in India, where we see people from different walks of life and different religions, living together in one geography.
Moreover, distinct religions have unalike staple food. Different cultures have different culinary traditions. Which is why you can drool over kebabs invented in West Berlin while sitting at home in Mumbai. Or enjoy Biryani invented in Arabia, where the state religion is Islam.
Religious preference is any individual's right but raising conflict due to religious fanaticism is easily avoidable.
This does not count eating preferences due to religious obligations like eating vegetarian or eating Halal.
Deepinder Goyal, Founder & CEO, Zomato addressed this subject too stating that they aren't afraid to lose business that pollutes their values.
We are proud of the idea of India - and the diversity of our esteemed customers and partners. We arenโt sorry to lose any business that comes in the way of our values. ๐ฎ๐ณ https://t.co/cgSIW2ow9B
โ Deepinder Goyal (@deepigoyal) July 31, 2019
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Most people are all praises for this uncalled behaviour.
I just downloaded ur app..... Would start ordering food from now on...
โ Harmony (@harmony1960) July 31, 2019
You won my heart @ZomatoIN
โ AKKi iNDIAN (@AKKicanINDIAN) July 31, 2019
Thanks @ZomatoIN you have converted me. Will install your app today
โ Anindita (@hatefreeworldX) July 31, 2019
That's the slipper shot on the face of barbarian. Well done.. #Food #Zomato #ReligionOfPeace pic.twitter.com/uOxsMfVJZ5
โ Ramkumar D Thooyamani (@nilagirisaaral) July 31, 2019
P. Amit Shukla cancelled his Zomato order because they allocated him a "non-Hindu" delivery boy. He now intends to sue Zomato in court.
โ Saniya Sayed (@Ssaniya_) July 31, 2019
Please suggest a good Hindu lawyer.
A tight slap delivered softly! โค @deepigoyal #Zomato https://t.co/6ZazWDLDh7
โ Soumit Pikle (@Soumitpikle) July 31, 2019
Kya tamacha maara hai bigotry par...waah pic.twitter.com/lkNmrd1KII
โ Komal (@Komal_Indian) July 31, 2019
I have also heard some Brahmins take offence when delivery boy is a Dalit.
โ Vaishali โ๐ผ (@TimeTideRide) July 31, 2019
Silly caste system of India
Few people are not.
Few think that Zomato is a hypocrite.
I was thinking only Politicians are appeasing a particular community but turns out this Special Preferential Treatment aka Appeasement is deep rooted in the society and needs to be called out.
โ Achintiyah ๐ฎ๐ณ 2.O (@Achintiyah) July 31, 2019
Shame on @ZomatoIN for such a Bias behavior.#Zomato ๐๐ป pic.twitter.com/wIlnm6m8Kl
And Zomato's this bold move has also opened their old wounds when Zomato Delivery Executives were photographed eating food from deliveries.
Although this was a bold move by the company, it is definitely worth an applause and hopefully this strong message will inspire more. Good job Zomato!