As the 6-day Mahabachat turns 13 this year, Future Group’s Big Bazaar announces live video content celebrations.
Big Bazaar, a hypermarket chain by the Future Group celebrates the 13th anniversary of Mahabachat, an annual shopping event by the brand. This year, they have a 6-day live video content celebration in the pipeline. Big Bazaar will go live on Facebook for 8 hours on August 8.
Starting from 12 noon, the eight hours live Mahabachat streaming will feature celebrities like Aparshakti Khurana, Gauhar Khan, Jay Bhanushali, Karan Tacker, Ridhima Pandit and Shantanu Maheshwari. It is the brand’s way to engage with the millennials.
Hosted by stand-up comedian Jamie Lever, Mahabachat on Facebook Live has been touted by the brand as a feat of non-stop comedy and entertainment, power-packed with attractive offers on products across the categories. The brand has previously gone live in a similar fashion on two occasions and they hope to make this edition a bigger one.
“Consumers will have the opportunity to connect with their favourite celebrity and will stand a chance to win bumper prizes and vouchers,” says the brand’s release, adding that Big Bazaar will give away more than 10 lakh mobile coupons that can be used during the Mahabachat from August 10th to 15th.
Speaking about taking Big Bazaar Mahabachat to the next level Pawan Sarda, Group Head – Digital, Future Group said, “Like every year, our endeavour is to make it bigger and better for our customers. With social media, our attempt is to connect with millennials who are always on the go.”
“We want to provide them with an opportunity to engage with the brand and gratify them with coupons that can be used at the stores. The eight-hour live session will pour out unlimited entertainment and offers that will make it one of the biggest online to an offline event,” he added.
You can check it out here.