Blink Digital bags creative, media biz for Milton

Blink Digital bags creative mandate of Milton India

The agency won the creative and media duties for Hamilton India’s legacy houseware products brand, Milton. The account was won post a multi-agency pitch.

Speaking about winning the new business, Dooj Ramchandani, Co-Founder, and Chief Creative Officer, Blink Digital, “Most of us have grown up with Milton as an integral part of our lives. And now, partnering the brand for their digital marketing duties feels like the best kind of challenge. Milton has been doing some memorable, impactful work over the last few years and we are eager to elevate the business through our creative and media business solutions.”

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Blink’s new duties include looking after Milton’s digital communications, media planning, and digital videos. It will also further push the brand’s mantra ‘Kuch Naya Sochte Hain’ into the digital communication narrative.