Ferrero Rocher launches #TheGoldenBandhan this Raksha Bandhan with nostalgic video and a microsite for DIY gifting.
Capturing the love and belonging shared by siblings this Raksha Bandhan, Ferrero Rocher has launched #TheGoldenBandhan. The campaign includes digital as well as point of sale aspects. “This campaign will mark the beginning of the festive season for Ferrero Rocher,” a Ferrero Rocher spokesperson said.
“Ferrero Rocher has always symbolized with the spirit of gifting during festivals. Rakhi is a sought-after festival as it celebrates that special bond between brothers and sisters,” the spokesperson added.
As a part of the digital initiative, the campaign would be promoted on a microsite to facilitate the relationship between siblings who don’t live in the same city by sending rakhis and wishes with customised messages on behalf of sisters to their brothers.
In the first leg of the campaign, Ferrero Rocher has launched a digital story around the theme The Golden Bandhan. The short-animated film humorously depicts the special relationship between brothers and sisters. It encapsulates the affections between siblings with a pinch of nostalgia.
The on-ground activity was conducted in select Premium stores in Delhi on August 10 and 11. The brand provided sisters with an opportunity to make the festival special by surprising their brothers with a handmade rakhi and DIY rakhi thali. Participants were invited to share their siblings’ stories with Ferrero Rocher.
Ferrero India started its commercial operations in 2004. It is known for brands like Ferrero Rocher, Tic Tac, Kinder Joy, Kinder Schoko-Bons Crispy and Nutella. Ferrero Rocher is famous for its unique taste experience of contrasting layers — a whole crunchy hazelnut in a delicious creamy filling, all encased in a crispy wafer shell covered with milk chocolate and gently roasted hazelnut pieces. Further, with the golden wrapper and elegant paper cup make the branded product distinctive.