Friendship Day campaigns have hitched affection to social media

Friendship Day Campaigns

Brands weaved Friendship Day 2019 Campaigns and creatives that have rendered some intimate illustrations and are expressing the endearment through social media feeds.

The ad world is celebrating Friendship Day by tying the iconic elements of friendship to their products & services. Striking similarities between various personalities of our squads and various attributes of a brand have formed a bond.

Friendship Day 2019 saw a flood of creatives and not as many video-format ads. Fevicol leveraged The Ultimate Bond, Animal Planet celebrated the unique bond, Maxxis Tyres gripped the twists and turns of a journey and portrayed ‘The bond that goes a long way’.

Dunzo befriended their competition and put out the strong message of co-existence. The Irish House struck similarities between friends and drinks and Gelato Italiano struck similarities between friends and flavors.

Tata Power & Softweave incorporated a strong message and raised awareness about climate emergency.

Softweave waived its product in the creative well, whilst playing up the product’s attribute.

Many more brands have befriended different facets of friendship.

Also Read: #TopicalSpot: Brands try to solve the #BODMAS problem

Vodafone – #FriendsUnplugged



Animal Planet India



The Irish House

Future Generali General Insurance

Celebrating a never-ending friendship with you on this joyous day! #HappyFriendshipDay

Posted by Future Generali – General Insurance on Saturday, 3 August 2019

Gelato Italiano

Limelight Handcrafted Diamonds

Tata Power

TLC India

Mahindra Tractors

Mad Over Donuts


Mutual Funds Sahi Hai



Pizza By The Bay

Reliance Jio

Manforce Condoms

Maxxis Tyres India

HOOQ India

Spartan Poker

Motilal Oswal AMC

Mumbai Metro

Volkswagen Finance Pvt. Ltd.

What is your favourite Bollywood roadtrip? #FriendshipDayTake the first step towards planning your roadtrips with auto financing solutions from #VWFS.

Posted by Volkswagen Finance Pvt. Ltd. on Sunday, 4 August 2019

Sunfeast Wonderz Milk

Remembering the best days of our lives this #Friendship day, with #BFFs Mango & Milk. Tag your best friends for life & celebrate this special day with Sunfeast Wonderz Milk. #WonderzFriendshipDay

Posted by Sunfeast Wonderz Milk on Friday, 2 August 2019

LF Originals

LF Originals | #InternationalFriendshipDay – 2019

Anything is Paw-sible when your Best Friend Furrever is your Pet! Celebrate #InternationalFriendshipDay with your Furry Friend and get a chance to win amazing Goodies! To take part in the contest – 1. Take a purrfect picture of you with your Pet best friend wearing a Friendship Band. 2. Upload the picture and tag @LFDigitalOriginals3. Don’t Furrget to add #LFOriginals and #InternationalFriendshipDay in your caption!

Posted by LF Originals on Friday, 2 August 2019


A friend in need is a friend indeed, but this can get you into a sticky situation. A #SamajdaarDost draws the line when…

Posted by CIBIL on Friday, 2 August 2019

Tata Sky


We all need friends to help us move up in life. Watch what happened when the #RewardsSoHigh challenge with ICICI Bank…

Posted by ICICI Bank on Thursday, 1 August 2019

Did we miss out on your favorite Friendship Day Campaign? Write to us at [email protected] or let us know in the comments below.


A wordsmith by profession who likes art, Beatles, Coffee, DiCaprio and Eminem brings a fresh perspective contrary to existing perceptions and believes in questioning everything, also has a belief that there should be a bigger place in the world for words and not war. He prefers the phenomena of the physical world of plants and animals(especially dogs) over possessions. Reckons moving to the rhythm and moving on.