Snapchat has found a ninja technique that is getting users to choose to see ads while playing Snap Games.
Snap Games, the multiplayer gaming platform featuring original and third-party games from Game Closure, PikPok, Spry Fox, Zeptolab, and Zyng was released in April, 2019.
During the time Snap Inc. had announced that Snap Games will include monetization opportunities for the game development partners and Snap. The platform will launch with video advertising featuring Snap’s non-skippable, six-second Commercials ad format that launched in Q3 2018.
And the platform did launch non-skippable six-second ads but with a twist. When Snap users opt in to watch ads, they are offered rewards like abilities to upgrade their weapons, or double their power in the Snap Games they play.
These ads are not looked at as a spoiler for the gaming experience, instead it enhances the experience. Users also look forward to seeing these ads to get the upgrades.
Chris Higa, an official lens creator on Snapchat who plays Bitmoji Tennis and Tiny Royale mentioned it to Digiday that “Snapchat seemed to find a clean and simple way to integrate the ads. When I get one, it really doesn’t bother me. If there is one, I can’t skip it, but I don’t mind since I get a reward for watching it”.
Snapchat has found a mindful way to monetize Snap Games. Ads have always been looked at as something that interrupts or ruins any visual experience. This might change that reputation on the platform.
The opt-in ads feature can certainly aid your brand's strategy, as Snapchat's opt-in ads for Snap Games provides more probability of your ads getting viewed than any other platform.
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