Here’s to another week of some impressive work from brands and agencies all over the world. Check out some of the social media campaigns that were rolled out this week.
Social Samosa’s weekly digital marketing and social media campaign roundup this week features SUGAR Cosmetics digital campaign, Gits Food ‘Great Khana, No Drama’ and Snapchat’s first-ever global campaign among few others.
Learn more about the trending and hottest new social media and digital marketing campaigns with Social Samosa’s weekly social media campaign roundup for a condensed summary of the industry.
#TopicalSpot: Brands try to solve the #BODMAS problem
Turns out you can’t avoid math problems all your life. One fine day, a BODMAS will be trending on Twitter and because you believe in Moment Marketing, you will try and solve it for your trending creative. Read more here.
Zomato’s tweet about religion garners mix reactions
Zomato’s tweet about food not having a religion but it being a religion is gaining praises all across – in the form of praises and backlash too; it seems to have opened up few wounds from the past. Read more here.
SUGAR Cosmetics unveils digital campaign for premium range of color cosmetics
The ad film talks about every woman’s dreams and aspirations that start somewhere but get buried under the big question of ‘WHAT IF?’ Read more here.
Gits Food unveils digital campaign ‘Great Khana, No Drama’
Conceptualized by Lowe Lintas, the digital films are for the Ready Meals, Cup Poha and Open & Eat products and will be live across YouTube, Facebook and Instagram. Read more here.
Snapchat rolls out first global campaign
This United Nations’ International Day of Friendship, Snapchat announced the launch of ‘Real Friends’ campaign, its first-ever Snapchat global campaign. Read more here.
Topical Spot: Brands roar this International Tiger Day
The emergence of moment marketing as brands take a distinct approach to this International Tiger Day with innovative creations. International Tiger Day brand posts dominated the social verse. Read more here.
9 of the Best Influencer Marketing Campaigns that broke the clutter
Influencer Marketing is estimated to be worth a $20 billion industry by 2020 and Influencer marketing campaigns are not just restricted to a single industry or brand anymore. Read more here.
Shoppers Stop’s Mark of Love celebrates National Lipstick Day with a unique story
Shoppers Stop releases a heart-warming take, this #NationalLipstickDay on July 29th with its new ‘Mark of Love’ campaign. Read more here.
Review: Reliance General Insurance #CoveredHai works?
Taking on the cricket craze, Reliance General Insurance tied it back to childhood nostalgia with their Digital Marketing Campaign, #CoveredHai. Read more here.
Review: Does CenturyPly’s humourous bet on ‘Suraksha Ki Guarantee’ click?
Taking a break from some serious content-led advertising, CenturyPly this time added some laugh and drama in its campaign to promote Century Doors coming with ‘Suraksha ki Guarantee‘.Read more here.