Brands invoke parental love this Daughters Day


From advertisement films to standalone creatives, brands tapped on Daughters Day to infuse unique flavours to the conversation online.

Gold jewellery brands often have an element of paternal love towards daughters in their campaigns. They leverage the emotions felt by families as a woman starts a new chapter of her life. Invoking such feelings help them establish a strong connection that goes way beyond the product in question — it helps reflect traditions as well as a way of life, as known to a significant number of people. From a brand’s perspective, it’s an easy way to tug on the heartstrings of people. Scrolling through the feed on Daughters Day has a similar effect.

While some brands took to launching special advertisements, many joined the bandwagon with the help of creatives that were posted on their pages across social media. These helped start conversations on a variety of topics, from women empowerment to the importance of spending quality time — especially between fathers and daughters. An urge to push for bridging gaps could be felt across the spectrum — garnished with a pinch of love. Here are a few interesting posts you can scroll through to feel the affections that were added to the social media world with brands at the helm.

Isharya

Clinic Plus

Vivo

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Revyve IVF Care

Colours TV Tamil

DLT Clubs

Zee Yuva

Mr Sub India

Tiffin & Co.

Hyjack Restaurant & Bar

Wishful

i Care Centre Eye Hospital

Domino’s India

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Dass Jewellers

Shaoor

Aurelia

W for Woman

SVC Bank

ONLY India

Avanse Financial Services

Rico Appliances

If we have missed out on any of your favourite brand posts, do write to us at content@socialsamosa.com or let us know in the comments below.

With inputs from Jagruti Verma.


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