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Closer Friends brand creatives put a ring on the trending theme with brands putting themselves and their qualities in the spotlight.
The Fake Ad Co. has triggered yet another trend and continued to tap the theme of using Instagram's features and revolving the creatives around it. Soon enough Closer Friends brand creatives started pouring in.
Instagram's feature for listing your close friends in one list to share Stories that are more personal and not for everyone who follows you has been used to highlight the notion that there are friends and then there 'close friends'.
Similarly, there are brands and then there are 'chosen brands'. Another alteration to the format drawn by the brands was things we do in front of our friends and things we do in front of our close friends.
The diversity of the brands playing a part in this trend is noteworthy. Brands from different sectors such as Beauty, Clothing, Electronics, Food & Beverages, Insurance, and many more effectively tap the trend. Take a look at some of the Closer Friends brand creatives that adorned the socialsphere today.
Also Read: #TopicalSpot: Cultural Impact brand posts have come in knocking
Pond’s India
JioTV
View this post on InstagramDekhte sab hain, bolta koi nahi. #CloserFriend #TrendingFormat #TopicalSpot #JioTV #Jio
A post shared by JioTV (@officialjiotv) on
Oven Story Pizza
View this post on InstagramA post shared by Oven Story Pizza (@ovenstory) on
American Tourister India
Travelxp.com
View this post on InstagramWhat's your view? #Travelxpdotcom #BookWithTravelxp #CloserFriend
A post shared by Travelxp.com (@travelxpdotcom) on
SBI Life Insurance
View this post on InstagramA post shared by SBI Life Insurance (@sbilifeinsurance) on
ZEE5 Premium
View this post on InstagramAb trend ho gaya hai toh hum bhi memes bana hi lete hai #CloserFriend
A post shared by ZEE5 Premium (@zee5premium) on
HOOQ India
View this post on InstagramA post shared by HOOQ India (@hooq.in) on
Shaadi.com
Faasos
View this post on InstagramA post shared by Faasos (@faasos) on
YouTube India
View this post on InstagramKeep the originals close but the covers closer. #CloserFriend @babasehgal
A post shared by YouTube India (@youtubeindia) on
The Playlist Pizzeria
View this post on InstagramA post shared by The Playlist Pizzeria (@theplaylist.pizzeria) on
UrbanClap Beauty
View this post on InstagramA post shared by UrbanClap Beauty (@urbanclapbeauty) on
McDonald's India
JACK & JONES India
View this post on InstagramWe swear by the Denim Code and the Bro Code! #DontHoldBack #CloserFriend #TrendingFormat
A post shared by JACK & JONES India (@jackjonesindia) on
CashKaro
ONLY India
View this post on InstagramDon’t doubt it. Just Shop 'em Denims! #CloserFriend #TheFakeAdCo #ONLY #ONLYIndia
A post shared by ONLY India (@onlyindia) on
Max Life Insurance
View this post on InstagramA post shared by Max Life Insurance (@max_life_insurance) on
Red Chillies Entertainment
View this post on InstagramBecause #DearZindagi would be incomplete without close friends and good PJs! #CloserFriend
A post shared by Red Chillies Entertainment (@redchilliesent) on
Edelweiss Wealth Management
View this post on Instagram@thefakeadco putting us to work at 11pm. But who's complaining? Not us.
A post shared by Edelweiss Wealth Management (@edelweisswealthmanagement) on
Kotsberg
View this post on InstagramThe fun of sharing life with close friends is #Kotsberg #LifeIsKotsberg #closerfriend #KotsbergBeer
A post shared by Kotsberg (@kotsberg) on
MTV India
View this post on InstagramHaanthi ke daant, khaane ke alag, dikhaane ke alag. #CloserFriend #TrendingFormat #TopicalSpot
A post shared by MTV India (@mtvindia) on
FreeCharge
View this post on InstagramKeep your friends close, but your funds closer. #CloserFriend
A post shared by FreeCharge (@freechargeofficial) on
Godrej Properties
View this post on InstagramA post shared by Godrej Properties Limited (@godrejpropertiesltd) on
Universal Music India
View this post on InstagramA #CloserFriend can relate? Tell us. ?
A post shared by Universal Music India (@universalmusicindia) on
Policybazaar
View this post on InstagramA post shared by Policybazaar (@policybazaar) on
Talash.com
View this post on InstagramA post shared by Talash.com (@shopattalash) on
CEAT Tyres India
Gillette India
View this post on InstagramLooks like, the new Gillette #SkinGuard got people spilling the truth! #CloserFriend
A post shared by Gillette India (@gilletteindia) on
Reliance General Insurance
Indigo Paints
Beck's Ice India
View this post on InstagramKeep your friends close, keep Beck's Ice closer. #CloserFriend
A post shared by Beck's Ice India (@becksiceindia) on
Bingo! Comedy Adda
Nakodagheetel
View this post on InstagramBecome a #CloserFriend, maybe? #JustLikeThat #Trending #Topical #CloserFriend #DesiGhee
A post shared by Nakodagheetel (@nakodagheetel) on
Viu India
Kolte Patil Developers
View this post on InstagramA post shared by Kolte Patil Developers Ltd. (@koltepatil) on
Deli By The Blue
View this post on InstagramA post shared by Deli By The Blue (@delibytheblue) on
Nick India
View this post on InstagramA post shared by Nick India (@nickindiaofficial) on
If we have missed out on any of your favorite Closer Friends brand creatives, write to us a content@socialsamosa.com or let us know in the comments below. Also, check out all of the topical posts on this trend here.