#TopicalSpot: Brands create their version of Closer Friends trend

Paawan Sunam
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Closer Friends brand creatives

Closer Friends brand creatives put a ring on the trending theme with brands putting themselves and their qualities in the spotlight.

The Fake Ad Co. has triggered yet another trend and continued to tap the theme of using Instagram's features and revolving the creatives around it. Soon enough Closer Friends brand creatives started pouring in.

Instagram's feature for listing your close friends in one list to share Stories that are more personal and not for everyone who follows you has been used to highlight the notion that there are friends and then there 'close friends'.

Similarly, there are brands and then there are 'chosen brands'. Another alteration to the format drawn by the brands was things we do in front of our friends and things we do in front of our close friends.

The diversity of the brands playing a part in this trend is noteworthy. Brands from different sectors such as Beauty, Clothing, Electronics, Food & Beverages, Insurance, and many more effectively tap the trend. Take a look at some of the Closer Friends brand creatives that adorned the socialsphere today.

Also Read: #TopicalSpot: Cultural Impact brand posts have come in knocking

Pond’s India


Oven Story Pizza

American Tourister India

SBI Life Insurance

ZEE5 Premium

HOOQ India


YouTube India

The Playlist Pizzeria

UrbanClap Beauty

McDonald's India



ONLY India

Max Life Insurance

Red Chillies Entertainment

Edelweiss Wealth Management


MTV India


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Keep your friends close, but your funds closer. #CloserFriend

A post shared by FreeCharge (@freechargeofficial) on

Godrej Properties

Universal Music India

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A #CloserFriend can relate? Tell us. ?

A post shared by Universal Music India (@universalmusicindia) on


CEAT Tyres India

Gillette India

Reliance General Insurance

Indigo Paints

Beck's Ice India

Bingo! Comedy Adda


Viu India

Kolte Patil Developers

Deli By The Blue

Nick India

If we have missed out on any of your favorite Closer Friends brand creatives, write to us a or let us know in the comments below. Also, check out all of the topical posts on this trend here.

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