The Unsung Heroes campaign was conceptualised by GREY Group India and consists of two digital films that have been released across IndianOil’s social media pages.
IndianOil’s latest Unsung Heroes campaign aims to inspire and energise the nation with stories of countless nameless and faceless heroes who have impacted the lives of others around them.
By bringing the stories of people like late V Mani and Dr Vishal Rao to the forefront through two online films, IOCL attempts to inspire others to follow the footsteps of these so far ‘Unsung Heroes’.
Subodh Dakwale, Executive Director (CC & Branding), IndianOil Corporation Limited, says, “IndianOil is not only the leading petroleum company, taking care of the energy needs of the nation, but also at its core is the philosophy of placing India first and then business, which translates appropriately in our tagline ‘Pehle Indian Phir Oil’. Passion and care are amongst the core pillars of IndianOil. These values are also echoed in the spirited works of the unsung heroes. So, our efforts with the campaign have been to create awareness and energise the nation to follow in the noble footsteps of these everyday superheroes.”
Talking about the campaign, Vivek Bhambhani, Group Creative Director, GREY group India says, “When someone is suffering, their loved ones suffer too. And we’ve tried to showcase the joy and hope these Samaritans have bought in the lives of individuals and family members alike.”