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Nirvik Singh elevated to Global COO role at Grey Group

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Nirvik Singh- Global COO, Grey Group


For three decades, Singh has been a prime mover in Grey's growth and development in Asia, and even in the Middle East and Africa, most recently.

Michael Houston, Worldwide CEO of GREY group, today announced the appointment of Nirvik Singh as Chief Operating Officer (COO) of Grey Group, a new global position.

A thirty-year veteran of GREY group and having started his career in GREY India, Nirvik Singh has served as Chairman and CEO of Grey Group Asia Pacific, Middle East, and Africa since 2016, a post he will retain, headquartered in Singapore.

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As COO, Singh will lead the development of Grey's borderless integrated marketing model; identify acquisition targets and new capabilities to enhance the agency's best-in-class offering and build it's future-facing digital, social, shopper marketing and design practices.

"For three decades, Nirvik has been a prime

mover in Grey's growth and development in Asia, and most recently, in the

Middle East and Africa," Michael Houston said.  "I know he will bring the same

single-minded dedication and achievement to his expanded responsibilities.  He will work closely with me to broaden our

reach and resources for the future."

Singh has played an instrumental role in forging the Grey network's comprehensive offering across the regions.  His trademark business acquisitions have strengthened Grey's presence earning him widespread recognition as the key accelerator of strategic growth in multiple countries including India, Bangladesh, Pakistan, South Korea, Philippines, Thailand, and Nigeria.  Together, with a first-class management team, he has built a culture of innovation with an award-winning creative and new business performance.

"I am looking forward to implementing Grey's global strategic plans and working with diverse talents and teams from across the different regions.  We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity," Nirvik Singh said. 

He continued, "There are ample opportunities

to leverage the agency's centers of excellence and promote collaboration across

all our offices.  We are always thinking

of how best to serve our clients, and I am excited and motivated to be a part

of this journey."

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