Pixel Fox Studios bags Social & Digital Media mandate of Softweave Towels

Softweave Towels

Pixel Fox Studios is now the creative and digital agency-on-record for Softweave Towels and will be handling their social and digital communications.

The agency will be taking on a journey spanning the social media creatives, media and ORM-led services for Softweave along with strategic positioning, content creation and brand awareness.

They will also be rolling out digital innovations, videos, and online advertising campaigns to drive engagement and build a base for brand affinity, recognition and recall.

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Says Vineet Gupta, the Founder at Softweave, “Having met the Pixel Fox team, there was an instant connection on what we envisioned for the brand and what they ideated for us. We look forward to working with them to make people really ‘feel the difference’.” 

Co-founder Krutika Vernekar at Pixel Fox Studios, chimes in, “We’re thrilled to be a part of Softweave’s progressive digital journey and launch. With this mandate, we look forward to engaging with the digital-first audience and stir a strong likeability and loyalty towards the brand.” 

Amit Damani, Co-founder at Pixel Fox Studios, adds, “The foxes are really upbeat and kicking to handle the digital and social media mandate and help the brand scale new heights of success in 2019 and beyond. We look forward to a stimulating journey!” 


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