Social media platforms are constantly evolving and updating with newer features to increase relevance and stickiness for users, brands, and businesses. Here is our weekly roundup of Social Media News this week.
Social Samosa brings you all the latest news, platform updates and trends dominating the digital ecosystem.
Social media news this week was dominated by Facebook hiding count of likes, Twitter testing swipeable feed, Pinterest ad updates, and more.
Twitter tests Lists as a swipeable feed
Twitter is experimenting with the Home Feed and Twitter Lists by letting you swipe through your customized Lists from the Home Feed. Read more.
Facebook to start hiding like counts
Facebook confirmed that they would start hiding like counts on the platform starting with Australia. Read more.
Snapchat now allows marketers to post up to 3-minutes long ads
Snapchat has introduced a new ad format wherein brand marketers and advertisers can post Snap ads that are skippable and up to 3-minutes long. Read more.
ICC announces a partnership with Facebook
International Cricket Council has announced a partnership with Facebook which will become the exclusive digital content rights partner for ICC global events in the Indian sub-continent. Read more.
Facebook launches new social VR platform – Horizon
Facebook has announced AR and VR inclusions in the way we interact and a new Social VR world called Facebook Horizon. Read more.
Pinterest upgrades lenses; launches new shopping ads
Pinterest has rolled out new shopping ad formats, dynamic business profiles and is also upgrading lenses. Read more.
Facebook interactive ads have been launched
Facebook interactive ads have been introduced to encourage immersive and engaging experience between people and brands. Read more.
AAP launches 6 Likee profiles to connect with Indian youth
Aam Aadmi Party has launched six official profiles on Likee App in an attempt to expand online presence on youth-oriented applications. Read more.