Specsmakers awards digital mandate to Optima Response

Specsmakers appoints Optima Response for its digital mandate which includes driving traffic to these digital assets, drive store visits, etc. to transform it into an omnichannel brand.

Specsmakers, the largest Optical retail chain in South India has awarded its digital business to Optima Response, a full-service agency based out of Chennai. Optima already handles the mainline business for Specsmakers.

The brand has multiple digital assets including presence in Social platforms. The mandate includes driving traffic to these digital assets, drive store visits, increase the share of search and over time transform Specsmakers from a pure-play brick & mortar brand to an omnichannel brand.

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Pratik Shah, CEO of Specsmakers says, “Optima has been with us for the last 12 months. They have added a lot of value to our mainline advertising. When we started looking for a Digital partner, we liked how Optima approached digital communication. They brought fresh ideas to the table and we are sure they will add value to our Digital communication also.” 

B.S. Raj Narain, CEO, Optima Response, commenting on the win says, “We are extremely proud of the work we do for our clients. It shows in the passion we bring to the table. Specsmakers as an organization has a very similar ethos. They just want to be the best in whatever they do. We are merely shining light to that vision.”