On the occasion of World Heart Day, ICICI Lombard launches a digital campaign to endorse healthy heart habits for a long and blissful life.
The video opens with a guy in his early thirties looking at the camera and talking about his love for food. But as he speaks we see him gradually age. Wrinkles appear on his skin, his voice gets older, and his hairline recedes and turns grey.
By the end of his monologue, he pants and runs out of breath referring that his unhealthy lifestyle choices have made his heart age before time. Through the campaign, ICICI Lombard aims to remind consumers that they need to have a hale and hearty heart following a healthy lifestyle thereby fulfill their promise made to their loved ones.
Good health is one of life’s greatest gifts, and one should always respect it and take good care of it. And, at the core of it is our “Heart”. The World Heart Day is all about taking a pledge to live a more heart-healthy life.
Little habits like taking stairs instead of elevators, switching to a healthy diet, or quitting smoking, etc. can bring radical changes in one’s life. The idea is to keep a check on one’s heart-health and not to let it deteriorate to the point of no return.
Commenting on the campaign, Sanjeev Mantri, Executive Director, ICICI Lombard said, “At ICICI Lombard, we strongly believe in the saying, ‘Prevention is better than cure’. With the new campaign, we have created a unique monologue to motivate consumers to take up a healthy lifestyle and bring change in their lives. ‘Now’ is the time to take care of one’s heart to keep it in top form. By showing the man in the video age before time owing to his unhealthy eating habits, we have tried to appeal to the millennials and GenZ. This is steps ahead of the conventional route of simply promoting the message of a healthy lifestyle. We at ICICI Lombard know that keeping promises is difficult but we do it in spite of the complexities involved. We believe our consumers live by the same philosophy, especially when it comes to the health promises to their loved ones.”
Talha Bin Mohsin and Mahesh Parab, Group Creative Director - Ogilvy Mumbai say, "We are as young as our heart, they say. And this World Heart Day, ICICI Lombard wanted to convey that heart is not just an organ in our body. It’s a mirror of our health, a reflection of our lifestyle choices. It ages with our unhealthy habits and subsequently so do we.While people might be aware of their unhealthy habits they still indulge in them not worrying about the future. With this piece of communication, we wanted to convey the dangers of indulgence by showing people a mirror of a serious health epidemic related to our heart that awaits them."