Brands celebrate the one-year anniversary of decriminalization of Section 377, with creative posts, painting the socioverse VIBGYOR.
Social media users remarking the occasion that unshackled love from its chains created a topical wave flooded with supportive messages, wishes and numerous expressions of love.
Surfing on this wave, showing their support and rejoicing this moment of solidarity are few brands with their creative posts.
To mark this joyous occasion, Grazia India put together a pride-themed feature with allies of the LGBTQIA+ community such as Bani J, Elton Fernandez and more, in custom-made tees by designers who gave their interpretation of pride.
Other brands like Raw Pressery, American Tourister India, Volvo Cars India, TORANI, Mother Dairy Ice Creams and more have come out in support with humble creatives.
Commenting on the subject, Shormistha Mukherjee, Co-Founder & Director, Flying Cursor Interactive mentions, “It’s important when brands create memorable and genuine conversations around topics that we don’t usually or traditionally discuss, they create a safe space for people to take the conversation further, which is the only way to bring about change.”
Check out the brands marching towards making a change.
T O R A N I
American Tourister India
Volvo Cars India
Olive Bar & Kitchen
Mother Dairy Ice Creams
Working With Pride
If we have missed out on your favourite #Section377 brand post, write to us at [email protected] or let us know in the comments below.