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#TrendingFormat: Brands use two arrows for one thumb-stopping creative
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Within hours last evening, several versions of the #TrendingFormat came alive: A white background with arrows that requires eyes to scan over and decrypt the message.
Within a day of the #TapPost going viral over the photo-sharing platform, a new trend came alive. It all started when The Fake Ad Co. shared a creative on their Instagram feed with a white background, two arrows, four words and a logo. In between, it worked as a thumb stopper with the viewer’s eyes going from the words, through the arrows to the logo and the bookmark icon, the message loud and clear: Smoking kills, bookmarks help save posts. Within hours, our feeds were flooded with similar posts, each adding a new facet to the trend. Thus, #TrendingFormat: #JustLikeThat came to life.
How to create one? Use at least two arrows to indicate a relationship between at least two elements. They may not be in the same picture as a few brands had even experimented with arrows across multiple creatives in the same post. The key aspect is to stay authentic to your brand’s persona and use the arrows to establish relationships that are in sync with it. Here, a few examples will help.
Zomato India
View this post on InstagramMy pizza is my pizza, none of your pizza.
A post shared by Zomato India (@zomatoin) on
Tata Capital
View this post on InstagramIf saving is difficult, you're not saving the right thing!
A post shared by Tata Capital (@tatacapital) on
Godrej Properties
Inox
Greenply Plywood
View this post on InstagramFurniture made from Greenply lasts for a lifetime. What say @ZomatoIN #JustLikeThat
A post shared by Greenply Plywood (@greenplyplywood) on
Sandoitchi
View this post on InstagramA post shared by Sandoitchi™ (@sandoitchi_official) on
MX Player
View this post on InstagramComment karne ke paise nahi lagte! #StreamingFree #MXPlayer
A post shared by MX Player (@mxplayer) on
Spice Style
View this post on InstagramShop for your favourite styles only from #SpiceStyle. Link in the bio
A post shared by S P I C E S T Y L E (@myspicestyle) on
Yoku Moku India
Also Read: Trend Spotting: Video edits mimic social media timelines within videos
Doorpix
Perked
View this post on InstagramA post shared by P E R K E D (@perked.in) on
Cello Writing
View this post on InstagramAs much as you love to type, we know your favourite when you have to write. :) #JustLikeThat
A post shared by Cello Writing (@cellowriting) on
Organic Harvest
View this post on InstagramA post shared by Organic Harvest (@oh_ind) on
Vero Moda India
View this post on InstagramWhat’s better than saving an outfit on your wish list? Owning it.
A post shared by VERO MODA INDIA (@veromodaindia) on
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Livpure Smart
View this post on InstagramA post shared by Livpure Smart (@livpuresmart) on
BMW Motorrad India
View this post on Instagram#savelives #justlikethat #bmwhelmets
A post shared by BMWMotorrad_IN (@bmwmotorrad_in) on
Glyd
View this post on InstagramAlways save what is important.
A post shared by Glyd – A Mahindra Initiative (@my_glyd) on
Livpure
View this post on InstagramBecause purity is all that really matters. Do you agree? @zomatoin #JustLikeThat
A post shared by Livpure (@livpurewater) on
Skittles India
View this post on Instagram#Zomato, do you know what it takes to #TasteTheRainbow? #JustLikeThat
A post shared by Skittles India (@skittlesindia) on
Croma Retail
TUI India
View this post on InstagramExperience travel like never before with @tui_india #TravelNext
A post shared by TUI India (@tui_india) on
Mocha Cafe & Bar Kanpur
View this post on InstagramA post shared by Mocha Cafe & Bar Kanpur (@mochakanpur) on
Loco
View this post on InstagramDilo se mat khelo! Loco Khelo Paise Jeeto!!! PS: Thanks @thefakeadco for the format!
A post shared by Loco – Interactive Game Show (@getloconow) on
Max Life Insurance
View this post on InstagramA post shared by Max Life Insurance (@max_life_insurance) on
Clove Dental
DocsApp
View this post on InstagramA post shared by DocsApp (@docsapp24x7) on
Sangam University
Singh Constructions
The Forum Vijaya Mall
Jaipuria Institute
View this post on InstagramA post shared by Jaipuria Institute (@jaipuria.institute) on
MP Birla Cement
View this post on InstagramBecause for a strong foundation, you always need to choose the best. #justlikethat
A post shared by MP Birla Cement (@mpbirla_cement) on
Red Chillies Entertainment
Black & White
View this post on InstagramWe came, we saw, we shared! #BlackAndWhite #MadeForSharing #ScotchWhisky
A post shared by Black & White (@blackandwhite.scotch) on
Park Avenue
View this post on InstagramA post shared by Park Avenue (@parkavenuestyleup) on
MobiKwik
View this post on InstagramIt's true! Refer your friends to MobiKwik and earn upto Rs 5000 SuperCash.
A post shared by MobiKwik (@mymobikwik) on
Wai Wai
Gits Food
View this post on InstagramThe only direction to go when you're hungry! #GitsFood
A post shared by Gits Food (@gitsfood) on
Bajaj Nomarks
Papa Brands Inc
View this post on InstagramA post shared by PAPA BRANDS INC (@papabrandsinc) on
Mutual Funds Sahi Hai
View this post on InstagramA post shared by Mutual Funds Sahi Hai (@mutualfundssahihai) on
Pilot India
View this post on InstagramNow get 10/10 only with Pilot V5, designed to specially give you free flow ink during your exams.
A post shared by Pilot India (@pilot_india) on
Morris Garages India
View this post on InstagramA post shared by Morris Garages India (@mgmotorin) on
JetPrivilege
Nakodagheetel
View this post on InstagramBecause Love Really Matters! Do you agree? #Nakoda #NakodaGheeTel #Topical #Trending #SwadZindagiKa
A post shared by Nakodagheetel (@nakodagheetel) on
Kolte Patil Developers Ltd.
Mahindra Happinest
View this post on InstagramA post shared by Mahindra Happinest (@mahindra.happinest) on
Wiki by Wildcraft
Lenovo Smart India
View this post on InstagramWhen your life is all about fitness: We are #MadeToFit #JustLikeThat #LenovoCarme #LenovoSmartIndia
A post shared by Lenovo Smart India (@lenovosmartin) on
Sunpure
Giant Bicycles India
NMAT by GMAC India
PVR Pictures
View this post on InstagramIf you don't show your love for cinema, are you really even a movie buff?
A post shared by PVR Pictures (@pvrpictures) on
ZEE5 Premium
View this post on InstagramBelieve us, this is (not) a part of our appraisal!
A post shared by ZEE5 Premium (@zee5premium) on
Chupa Chups India
View this post on InstagramWhat's fun without sharing? Tag your gang and 'share' a #FunFanaFunFun experience with them.
A post shared by Chupa Chups India (@chupachupsindia) on
Nick Jr. India
Tic Tac India
Tata Sky
Sony BBC Earth
View this post on InstagramAll day, every day! . . . . . . #FeelAlive #SonyBBCEarth
A post shared by Sony BBC Earth (@sonybbcearth) on
MOM – Meal of the Moment
Sony PIX
View this post on InstagramA post shared by Sony PIX (@sonypixindia) on
Yardley London India
SAB TV
View this post on InstagramAakhir #KhushiyonWaliFeeling baantne se hi toh badhti hai, hai na?
A post shared by SAB TV (@sabtv) on
NITCO
Indiabulls Dhani
Lodha Group India
View this post on InstagramThe best moments are the ones at home. #ComeHomeToTheBest, come home to Lodha. #JustLikeThat
A post shared by Lodha Group India (@lodhagroup_india) on
Sunny da Dhaba Lonavala
View this post on InstagramA post shared by Sunny da Dhaba Lonavala (@sunnydhaba) on
Dosti Realty
Netflix India
View this post on InstagramWe wonder what the first comment will be.
A post shared by Netflix India (@netflix_in) on
Tata Hexa
View this post on InstagramOn-the-road or off it, conquer it all with Hexa! #HexaExperience
A post shared by Tata Hexa (@tatahexaofficial) on
Manforce India
View this post on InstagramGo all the way with Manforce Condoms.
A post shared by Manforce Condoms (@manforceindia) on
Tata Nexon
View this post on InstagramAlways hang out with the topper. #5outOf5 #SafetyFirst #IndiasSafestCar
A post shared by Tata Nexon (@tatanexonofficial) on
Durex India
Grofers
View this post on InstagramBest way to save on groceries is to buy them from Grofers. #ShopOnGrofers #SuperSavingKaSuperMkt
A post shared by Grofers (@grofers) on
FreeCharge
View this post on InstagramA post shared by FreeCharge (@freechargeofficial) on
Bajaj Allianz General
View this post on InstagramA post shared by Bajaj Allianz General (@bajajallianzgeneral) on
Club Mahindra
JioTV
Garmin India
View this post on InstagramBut for whom does your heart beats everyday? #TopicalSpot #BeatYesterday
A post shared by Garmin India (@garminindia) on
Vadilal Ice Creams
View this post on InstagramA post shared by Vadilal Ice Creams (@vadilalicecreams) on
Bombay Shaving Company
View this post on InstagramA post shared by Bombay Shaving Company (@bombayshavingcompany) on
JobSquare
ARMR Shots
View this post on InstagramA post shared by ARMR Shots (@armrshots) on
Luminous
View this post on InstagramA post shared by Luminous_Official (@luminous_officials) on
Vasant Masala
Druits
View this post on Instagram#JustLikeThat #TrendingFormat #TopicalSpot #MomentMarketing #TopicalMoment #LetsDruits
A post shared by DRUITS – The Dry Fruits Store (@druits.dryfruits) on
Epicuria
View this post on Instagram#JustLikeThat #TrendingFormat #TopicalSpot #MomentMarketing #TopicalMoment #Epicuria
A post shared by epicuriadelhi (@epicuria_foodforall) on
Nature’s Basket
View this post on InstagramBringing your recipes to life!
A post shared by Nature's Basket (@naturesbasket) on
Tata Stryder
Essar Petrol Pumps
VYRL Originals
Danone India
View this post on InstagramNutrition For All #Danone #DanoneIndia #Nutrition #NutritionForAll #TopicalMoment #TrendingFormat
A post shared by Danone India (@danoneindia) on
One Co.Work
View this post on InstagramSharing is good. Choose better. #OneCoWork #WorkTheWayYouLove #Coworking
A post shared by One Co.Work (@oneco_work) on
Flurys
View this post on InstagramA post shared by Flurys (@flurysindia) on
The Daily Cafe
View this post on InstagramA post shared by The Daily Cafe (@thedailykolkata) on
Pour House
View this post on InstagramA post shared by Pour House (@pourhousekolkata) on
Cinépolis India
Baskin Robbins India
CEAT Tyres
View this post on InstagramSwitch to CEAT tyres and always stay safe on bumpy roads.
A post shared by CEAT TYRES INDIA (@ceat_tyresindia) on
VFM EV
Oxfordcaps
View this post on InstagramA post shared by Oxfordcaps (@oxford_caps) on
Gusto Wines
View this post on InstagramA post shared by Gusto Wines (@gustowines) on
Ambrosia
View this post on InstagramA post shared by Ambrosia (@ambrosia_saltlake) on
Kanteenwala
View this post on InstagramA post shared by Kanteenwala (@kanteenwala1) on
The Warrior Run
View this post on InstagramA post shared by The Warrior run (@thewarriorrun) on
The Wadhwa Group
View this post on InstagramHomes that turn your dreams into reality. #TheWadhwaGroup #DreamHomes
A post shared by The Wadhwa Group (@thewadhwagroup) on
Mumbai Games
View this post on InstagramA post shared by Mumbai Games (@mumbaigames) on
Western Railway
View this post on InstagramA post shared by Western Railway (@westernrly) on
Porsche India
View this post on InstagramWe design, you dream. #JustLikeThat
A post shared by Porsche India (@porsche_in) on
Oasis Tiles
View this post on InstagramA post shared by Oasis Tiles (@oasis_tiles) on
Dabur Hajmola
View this post on InstagramAb hoga sab kuch hajam. Share your #BaatHajamNahiHui moment with us. #DaburHajmola
A post shared by DaburHajmola (@daburhajmolaofficial) on
The Burger Club
View this post on InstagramA post shared by The Burger Club (@theburgerclubin) on
Sevika Jewellers
View this post on InstagramA post shared by Sevika Jewellers (@sevikajewellers) on
Sodexo Benefits Club India
ProLine
View this post on InstagramA post shared by Proline (@prolineindia) on
Ghasitaram’s
Dell India
Mumbai City FC
View this post on InstagramSwipe ? for a suprise and show some ?! ? . . #ApunKaTeam ? #JustLikeThat
A post shared by Mumbai City FC (@mumbaicityfc) on
Radio Nasha
Goodknight India
View this post on InstagramThe one solution to your mosquito problem. #ProtectedByGoodknight
A post shared by Goodknight India (@goodknight.in) on
Reliance General Insurance
Nick India
Radio Mango
Himalaya Hair Care
View this post on InstagramA post shared by Himalaya Haircare (@himalayahaircare) on
Fever FM
View this post on InstagramA post shared by Fever FM (@feverfmofficial) on
Monginis India
View this post on InstagramFor the best cakes in your town, visit Monginis! #JustLikeThat #Desserts #cooking #Cakes #Monginis
A post shared by Monginis India (@monginiscelebrations) on
Volkswagen India
View this post on InstagramSafety, always at the core of our heart. #SafeAndSound #Safe #Safety #Volkswagen #VolkswagenIndia
A post shared by Volkswagen India (@volkswagen_india) on
Camlin
View this post on InstagramA post shared by Camlin_Official (@camlin_official) on
Fevikwik
J Hampstead India
View this post on InstagramIts time to step away from the ordinary. Be a part of #ADifferentLeague. #IAmJHampstead #TopicalSpot
A post shared by JHampsteadindia (@jhampsteadindia) on