#TrendingFormat: Brands use two arrows for one thumb-stopping creative

Within hours last evening, several versions of the #TrendingFormat came alive: A white background with arrows that requires eyes to scan over and decrypt the message.

Within a day of the #TapPost going viral over the photo-sharing platform, a new trend came alive. It all started when The Fake Ad Co. shared a creative on their Instagram feed with a white background, two arrows, four words and a logo. In between, it worked as a thumb stopper with the viewer’s eyes going from the words, through the arrows to the logo and the bookmark icon, the message loud and clear: Smoking kills, bookmarks help save posts. Within hours, our feeds were flooded with similar posts, each adding a new facet to the trend. Thus, #TrendingFormat: #JustLikeThat came to life.

How to create one? Use at least two arrows to indicate a relationship between at least two elements. They may not be in the same picture as a few brands had even experimented with arrows across multiple creatives in the same post. The key aspect is to stay authentic to your brand’s persona and use the arrows to establish relationships that are in sync with it. Here, a few examples will help.

View this post on Instagram

Save yourself.

A post shared by The Fake Ad Co. (@thefakeadco) on

Zomato India

View this post on Instagram

My pizza is my pizza, none of your pizza.

A post shared by Zomato India (@zomatoin) on

Tata Capital

Godrej Properties


View this post on Instagram

Only at INOX! ?

A post shared by INOX (@inoxmovies) on

Greenply Plywood


MX Player

Spice Style

Yoku Moku India

Also Read: Trend Spotting: Video edits mimic social media timelines within videos



Cello Writing

Organic Harvest

Vero Moda India

Also Read: Facebook and Instagram launch Music Products in India

Livpure Smart

BMW Motorrad India

View this post on Instagram

#savelives #justlikethat #bmwhelmets

A post shared by BMWMotorrad_IN (@bmwmotorrad_in) on



Skittles India

Croma Retail

TUI India

Mocha Cafe & Bar Kanpur


Max Life Insurance

Clove Dental


Sangam University

Singh Constructions

The Forum Vijaya Mall

Jaipuria Institute

MP Birla Cement

Red Chillies Entertainment

Black & White

Park Avenue

View this post on Instagram

#WorkPlayCelebrate in Style!

A post shared by Park Avenue (@parkavenuestyleup) on


Wai Wai


Gits Food

Bajaj Nomarks

Papa Brands Inc

Mutual Funds Sahi Hai

Pilot India

Morris Garages India

View this post on Instagram

It's a human thing. ?

A post shared by Morris Garages India (@mgmotorin) on



Kolte Patil Developers Ltd.

Mahindra Happinest

Wiki by Wildcraft

Lenovo Smart India


Giant Bicycles India

NMAT by GMAC India

PVR Pictures

ZEE5 Premium

View this post on Instagram

Believe us, this is (not) a part of our appraisal!

A post shared by ZEE5 Premium (@zee5premium) on

Chupa Chups India

Nick Jr. India

Tic Tac India

Tata Sky

Sony BBC Earth

MOM – Meal of the Moment

Sony PIX

Yardley London India



Indiabulls Dhani

Lodha Group India

Sunny da Dhaba Lonavala

Dosti Realty

Netflix India

View this post on Instagram

We wonder what the first comment will be.

A post shared by Netflix India (@netflix_in) on

Tata Hexa

Manforce India

View this post on Instagram

Go all the way with Manforce Condoms.

A post shared by Manforce Condoms (@manforceindia) on

Tata Nexon

Durex India

View this post on Instagram

Lots of love to you all!

A post shared by Durex India (@durex.india) on



Bajaj Allianz General

View this post on Instagram

Hum hain #CaringlyYours.

A post shared by Bajaj Allianz General (@bajajallianzgeneral) on

Club Mahindra


Garmin India

Vadilal Ice Creams

Bombay Shaving Company


ARMR Shots


Vasant Masala



Nature’s Basket

View this post on Instagram

Bringing your recipes to life!

A post shared by Nature's Basket (@naturesbasket) on

Tata Stryder

Essar Petrol Pumps

VYRL Originals

Danone India

One Co.Work


The Daily Cafe

Pour House

Cinépolis India

Baskin Robbins India

CEAT Tyres



Gusto Wines



The Warrior Run

The Wadhwa Group

Mumbai Games

Western Railway

Porsche India

View this post on Instagram

We design, you dream. #JustLikeThat

A post shared by Porsche India (@porsche_in) on

Oasis Tiles

Dabur Hajmola

The Burger Club

Sevika Jewellers

Sodexo Benefits Club India



Dell India

Mumbai City FC

Radio Nasha

Goodknight India

Reliance General Insurance

Nick India

Radio Mango

Himalaya Hair Care

Fever FM

Monginis India

Volkswagen India



J Hampstead India

GS Caltex India

Switz Home Chef

Pantene India