#TrendingFormat: Brands use two arrows for one thumb-stopping creative

Several versions of the #TrendingFormat came alive: A white background with arrows that requires eyes to scan over and decrypt the message.

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Jagruti Verma
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#TrendingFormat: Brands use two arrows for one thumb-stopping creative


Within hours last evening, several versions of the #TrendingFormat came alive: A white background with arrows that requires eyes to scan over and decrypt the message.

Within a day of the #TapPost going viral over the photo-sharing platform, a new trend came alive. It all started when The Fake Ad Co. shared a creative on their Instagram feed with a white background, two arrows, four words and a logo. In between, it worked as a thumb stopper with the viewer's eyes going from the words, through the arrows to the logo and the bookmark icon, the message loud and clear: Smoking kills, bookmarks help save posts. Within hours, our feeds were flooded with similar posts, each adding a new facet to the trend. Thus, #TrendingFormat: #JustLikeThat came to life.

How to create one? Use at least two arrows to indicate a relationship between at least two elements. They may not be in the same picture as a few brands had even experimented with arrows across multiple creatives in the same post. The key aspect is to stay authentic to your brand's persona and use the arrows to establish relationships that are in sync with it. Here, a few examples will help.

View this post on Instagram

Save yourself.

A post shared by The Fake Ad Co. (@thefakeadco) on

Zomato India

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My pizza is my pizza, none of your pizza.

A post shared by Zomato India (@zomatoin) on

Tata Capital

Godrej Properties

Inox

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Only at INOX! ?

A post shared by INOX (@inoxmovies) on

Greenply Plywood

Sandoitchi

MX Player

Spice Style

Yoku Moku India

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Doorpix

Perked

Cello Writing

Organic Harvest

Vero Moda India

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Livpure Smart

BMW Motorrad India

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#savelives #justlikethat #bmwhelmets

A post shared by BMWMotorrad_IN (@bmwmotorrad_in) on

Glyd

Livpure

Skittles India

Croma Retail

TUI India

Mocha Cafe & Bar Kanpur

Loco

Max Life Insurance

Clove Dental

DocsApp

Sangam University

Singh Constructions

The Forum Vijaya Mall

Jaipuria Institute

MP Birla Cement

Red Chillies Entertainment

Black & White

Park Avenue

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#WorkPlayCelebrate in Style!

A post shared by Park Avenue (@parkavenuestyleup) on

MobiKwik

Wai Wai

Gits Food

Bajaj Nomarks

Papa Brands Inc

Mutual Funds Sahi Hai

Pilot India

Morris Garages India

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It's a human thing. ?

A post shared by Morris Garages India (@mgmotorin) on

JetPrivilege

Nakodagheetel

Kolte Patil Developers Ltd.

Mahindra Happinest

Wiki by Wildcraft

Lenovo Smart India

Sunpure

Giant Bicycles India

NMAT by GMAC India

PVR Pictures

ZEE5 Premium

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Believe us, this is (not) a part of our appraisal!

A post shared by ZEE5 Premium (@zee5premium) on

Chupa Chups India

Nick Jr. India

Tic Tac India

Tata Sky

Sony BBC Earth

MOM - Meal of the Moment

Sony PIX

Yardley London India

SAB TV

NITCO

Indiabulls Dhani

Lodha Group India

Sunny da Dhaba Lonavala

Dosti Realty

Netflix India

View this post on Instagram

We wonder what the first comment will be.

A post shared by Netflix India (@netflix_in) on

Tata Hexa

Manforce India

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Go all the way with Manforce Condoms.

A post shared by Manforce Condoms (@manforceindia) on

Tata Nexon

Durex India

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Lots of love to you all!

A post shared by Durex India (@durex.india) on

Grofers

FreeCharge

Bajaj Allianz General

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Hum hain #CaringlyYours.

A post shared by Bajaj Allianz General (@bajajallianzgeneral) on

Club Mahindra

JioTV

Garmin India

Vadilal Ice Creams

Bombay Shaving Company

JobSquare

ARMR Shots

Luminous

Vasant Masala

Druits

Epicuria

Nature's Basket

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Bringing your recipes to life!

A post shared by Nature's Basket (@naturesbasket) on

Tata Stryder

Essar Petrol Pumps

VYRL Originals

Danone India

One Co.Work

Flurys

The Daily Cafe

Pour House

Cinépolis India

Baskin Robbins India

CEAT Tyres

VFM EV

Oxfordcaps

Gusto Wines

Ambrosia

Kanteenwala

The Warrior Run

The Wadhwa Group

Mumbai Games

Western Railway

Porsche India

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We design, you dream. #JustLikeThat

A post shared by Porsche India (@porsche_in) on

Oasis Tiles

Dabur Hajmola

The Burger Club

Sevika Jewellers

Sodexo Benefits Club India

ProLine

Ghasitaram's

Dell India

Mumbai City FC

Radio Nasha

Goodknight India

Reliance General Insurance

Nick India

Radio Mango

Himalaya Hair Care

Fever FM

Monginis India

Volkswagen India

Camlin

Fevikwik

J Hampstead India

GS Caltex India

Switz Home Chef

Pantene India

SVC Bank

Engage

Finzy

Realme

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real sound matters!

A post shared by realme (@realmeindia) on

Genius Box

Rosa

Times Prime

Friends Diaper

Kotak Mahindra Bank Ltd

Eager Beavers Preschool

Esika World

Unacademy

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For we believe that #Knowledge is power.

A post shared by Unacademy (@unacademy) on

Kaidi Kitchen

YouTube India

View this post on Instagram

You get the point! ?

A post shared by YouTube India (@youtubeindia) on

CODE

Tata Group

SBI Life Insurance

Syska LED

Edelweiss General Insurance

View this post on Instagram

#TakeUsForGranted when it comes to everything you love!

A post shared by Edelweiss General Insurance (@edelweissgeneralinsurance) on

Parle-G

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Our favourite thing to share.⁣⁣⁣ Chai + Parle-G

A post shared by Parle-G (@officialparleg) on

Fevicol

Penguin India

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♥️ if you agree

A post shared by Penguin India (@penguinindia) on

Swiggy India

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Does this qualify as a doodle?

A post shared by Swiggy (@swiggyindia) on

Ola

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Your ride has arrived. #JustLikeThat

A post shared by Ola (@olacabs) on

Berger Paints

Copa - The Bar

Kitty Su India

Malhar Machi

Lakme India

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I share it, I wear it, I want it, I got it. ?

A post shared by Lakmé (@lakmeindia) on

Sterling

Theobroma Patisserie India

McDonald's India

American Tourister India

Skore India

Mirch Masala

Yulu

Metro Shoes

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If you love them, buy them! ? #MetroShoes

A post shared by Metro Shoes (@metroshoesindia) on

Subway India

OYO

ONLY India

Fastrack

Pizza Hut India

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Yes, it’s that easy! #TastiestPizzasAt99

A post shared by Pizza Hut India (@pizzahut_india) on

Ozone Security Solutions

Rico Appliances

Money Loji

Dunkin' Donuts India

Mother Dairy Ice Creams

View this post on Instagram

Your craving's saving grace!

A post shared by Mother Dairy Ice Creams (@motherdairyicecreams) on

Success Gyan India

Hogist

Soulfull

Flo

Dineout

View this post on Instagram

Just putting it out there! ??‍♀️??‍♂️

A post shared by Dineout (@dineout_india) on

Moonbow Living

Happily Unmarried

Sony TV USA

Dolby India

Future Generali India

Parker Pen India

Pigeon Kitchen Appliances

Aurelia

Phoenix Marketcity Pune

Nodwin Gaming

Bauli India

Revv

iD Fresh Food

Epson India

Golfer's Shot

Airlens

Jio

Champions Boat League

Whisper India

BYJU'S The Learning App

Royal Challengers Bangalore

View this post on Instagram

Guys, get savin'! #JustLikeThat #PlayBold

A post shared by Royal Challengers Bangalore (@royalchallengersbangalore) on

mCaffeine

Shriram Properties

Concept Medical

Hard Rock Cafe India

Shemaroo

Horlicks Protein+

Toys"R"Us India

Kidsstoppress

Saregama India

National Foods

ITC Grand Goa

Oberoi Mall

Navi Mumbai Pub Exchange

Trillium Mall

Shemaroo Bhakti

Joy Kids Care

Versatile Chemicals

Universal Music India

Pro Kabaddi

T.I.M.E

Safari Bags

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With Safari, it’s always the best of both worlds.

A post shared by Safari Bags (@safaribags) on

Khan Saheb Grills & Rolls

StarQuik

Crompton

Bodycraft Spa & Salon

Myntra Fashion Superstar

The Body Shop India

Coca Cola India

Hotstar Premium

View this post on Instagram

Double taps only. #JustLikeThat

A post shared by Hotstar Premium (@hotstarpremium) on

Pond's India

TRESemmé India

Maharaja Whiteline

MTV India

Is your favourite #TrendingFormat: #JustLikeThat arrow post in here? If not, share it with us in the comments below or write to us on content@socialsamosa.com.

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