With the help of Instagram influencers, White Owl extends its #PintSizedVictories rhetoric in the digital world with promise hampers.
Reaching a milestone should absolutely be celebrated, but what if you could experience a little sliver of that joy every day? Sometimes, the tiny victories of life bring us the biggest joys. And in this very spirit, White Owl is encouraging everyone to embrace their every day #PintSizedVictories all through the festive season.
Most popularly known as a pint-sized company, White Owl is a tiny passionate beer-maker with a whole lot of soul and an even larger sense of humour! And now that White Owl has made some strides with building its pint-sized brand image, it has extended its pint-sized ethos in new directions.
The brand collaborated with influencers to promote the idea of the campaign on Instagram. The gratification offered to the netizens to join in included While Owl hampers and merchandises.
Speaking about the campaign, Javed Murad – Founder, White Owl said “Our consumers are predominantly smart, exposed millennials, so we aim to run campaigns that are quirky, bold and truly relatable. We don’t try to speak or preach like a brand; rather we embody the spirit of that friend you always want to kick back and have a beer with. The idea of #PintSizedVictories stemmed from the thought that in today’s world, where each of us is working incredibly hard and hustling day after day, every little win of life must be celebrated. Even if your victory is pint-sized, it’s a lot of fun to celebrate it gloriously.”
White Owl conceptualised the entire #PintSizedVictories campaign with Sid&Vee, a boutique brand building agency. Founder and Creative Director, Siddhartha Menon, added, “White Owl as a brand has always been committed to not taking themselves too seriously. While most brands in the segment focus on ‘lifestyle’ and ‘partying’, we prefer to just celebrate getting an extra chicken lollipop like it’s the most epic win in the world. Honouring life’s silliest little victories is our way of telling the world to just sit back and chill. Or serve chilled, as it were.”
As a campaign, #PintSizedVictories has been initiated pan-India as of July across both retail stores and bars and is supported digitally.
One of the components of the offline part of the campaign is White Owl’s Limited Edition Goblet of Glory — a customised version of White Owl’s incredibly popular mason beer jars. 5,000 such Goblets have already been claimed by consumers across Mumbai, Pune, Goa, Bangalore & Delhi.