Wonderchef has partnered with Social Beat to grow their brand through digital platforms.
As per the mandate, Social Beat will manage the digital communication, including videos, social media and more, across various product verticals of the brand in order to reach its target audience.
Wonderchef wants to leverage digital marketing to present content around cooking and engage with consumers.
To keep up with the going-on-a-binge trend of TV shows and food consumption, Wonderchef has been focusing on putting various products from their line that help with healthy living.
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By posting relatable content on their social media pages, the brand wants to garner engagement among their target audience.
Commenting on this partnership and digital initiatives for Wonderchef, Panisa Shah, Social Beat’s Creative Head said, “With an icon such as chef Sanjeev Kapoor spearheading Wonderchef, which is revolutionizing the way we look at cookware and kitchen appliances, we are excited to partner with them in their digital journey. We have vibrant plans to build a healthy cookware brand digitally through creatively curated social content and engaging video formats, which will be instrumental in positioning the brand as the go-to cooking expert that makes cooking simple, tastier and convenient for everyone.”