Agency Feature: The Other Circle
Who is The Other Circle?
The Other Circle (TOC) is an idea.
It is an agency that handles marketing, public relations and content marketing needs for a varied clientele base. Fundamentally, it is a congregation of quirky, innovative and creative efforts to build the right perception, communicate the correct ideology and connect with the fitting target audience and opinion leaders for your brand.
TOC also provides a wide network for effective communication delivery and perception building for a select client base who wish to build trust amongst a variety of stakeholders. Having tailor-made strategies for top brands over the years, TOC aims to tell the world the best version of your story.
What’s in the name?
TOC stands for non-conformism. ‘The Other Circle’ as the name suggests, does not require you to belong to the traditional ‘circles’ or ‘groups’ of PR and Marcomm in India. It is a tribe of creative, committed, intuitive thinkers who drive robust, business-driven communication solutions based on a simple belief – that new-age publicity design requires thinking that is not archaic.
It forms an ecosystem of people who belong to that ‘Other Circle’ which is real, humane, genuine, imperfect yet fun, crazy and effective.
Why we do it and how will we evolve?
Our endeavor has always been to help brands become differentiators in their fields, take care of their internal and external communication, be in sync with their communication needs and be the voice for the brand.
What we do?
We are into Digital PR, Personal Profiling, Launches and Press Conferences, Corporate Image Building, Content writing and Strategy, Story Pitches and Placements, Crisis Management, Events, Marcom, and more.
Also read: Agency Feature: Bluant Digital
Social responsibility in PR and MARCOM
TOC wants to solve communication efficacy problems.
The agency aims to lead on data-driven PR campaigns that are measurable & efficient. It then creatively wants to integrate PR with Digital + develop new methods for Digital PR & Online Reputation Management (ORM) to aid brand discovery.
We learned the hard way
- Trust takes years to build but only hours to shatter, so come through each time you give your word
- Under promise and over deliver, within the team first and then with clients
- Being a good person goes further than great work
- Research, research, research!
Did we just share that?
We once took over 4 hours to reach a meeting as the client gave us the wrong Google map location but with similar street names! We kept going ‘Left’ and ‘Right’ as per their instructions only to keep moving in circles. We finally Skyped it from the car.
They work with us
Bhuvan Bam, Kalki Koechlin, Jonita Gandhi, Ranveer Brar, Sucheta Pal, and many other personalities.
Teabox, Zumba, Kidzania, The Bar Stock Exchange, Uno Mas, Teach for India are some of the brands which work with us.
The industry as we foresee
Digital Marcom will be the way to go as SM marries Digital PR. Influencers will become the new media houses and regional PR will arrive in a very big way, on and off the web.
A day without Internet
To be honest, it would be bliss! I miss the caveman era when we waited for that age-old letter to arrive. Email and Instagram make it all too easy.
But that being said, much like a junkie aiming to wean off chocolate, I would find face withdrawal symptoms and probably have a small existential crisis.
Lastly, are you hiring?
We are always hiring! If you have the passion and want to change the game in the new Digital PR space, there is a seat at the table for you.