This year, brands took to social media with Diwali creative posts, all the while leveraging the various interface elements on Instagram.
While almost all brands with an account on Instagram brightened the feeds of their followers, there were some that truly stood out with Diwali creative posts. Sources of light were one of the most used elements in these creatives, followed by the use of colours and firecrackers.
The festive creative put up by Junglee Pictures was one that creatively used various elements and recent trends on Instagram in a scroll. Bhansali Productions made use of iconic scenes of its movies in a creative. Gits Food used the carousel format with three images in a post.
Interestingly, almost all brands put up creatives in video formats, even if they were only a few seconds long.
Yoku Moku India
Tic Tac India
Imagine, by Ample
Columbia Asia Hospitals
SF Sonic Batteries
VND Wealth Managers
Mahindra First Choice
Kolte Patil Developers
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