As the nation takes stock of the years that have gone by, brands take to social media to be a part of the #GandhiAt150 conversations.
Mahatma Gandhi is a celebrated Indian figure who is used to the hilt when it comes to brand India. Symbols, values, ideals, and quotes associated with him are often used as collaterals during Gandhi Jayanti in expression and celebrations on October 2. This year as the calendars marked his 150th birthday, #GandhiAt150 became key.
Twitter did its bit by adding Gandhi’s face as emoticons to certain hashtags like #GandhiJayanti and #GandhiAt150. #MannMeinGandhi was a prominent hashtag used by the Bharatiya Janata Party and its leaders across the spectrum.
Among the themes taken up in terms of creating conversations, Swachh Bharat Mission/Abhiyan, cleanliness and values of Gandhi took centre stage. Images of government, as well as corporate employees doing their symbolic bit of cleaning, too were prominent.
At public spaces like key railway stations, artworks came up on walls as theme-painted locomotives rushed by. Symbolic sculptures, created from railway scrap, were a part of the efforts by the government. Some government organisations, like the Brihanmumbai Municipal Corporation, came up with a video to celebrate the humans that keep our cities clean.
Brands, on their part, took to social media to participate in celebrations using creatives that featured key symbols (mostly charkha and chashma) as elements in topical spots.
Mahindra First Choice Services
Kia Motors India
SF Sonic Batteries
Metro Wholesale India
HRH Group of Hotels
Religare Health Insurance
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