Brands use symbolism to celebrate #GandhiAt150


As the nation takes stock of the years that have gone by, brands take to social media to be a part of the #GandhiAt150 conversations.

Mahatma Gandhi is a celebrated Indian figure who is used to the hilt when it comes to brand India. Symbols, values, ideals, and quotes associated with him are often used as collaterals during Gandhi Jayanti in expression and celebrations on October 2. This year as the calendars marked his 150th birthday, #GandhiAt150 became key.

Twitter did its bit by adding Gandhi’s face as emoticons to certain hashtags like #GandhiJayanti and #GandhiAt150. #MannMeinGandhi was a prominent hashtag used by the Bharatiya Janata Party and its leaders across the spectrum.

Among the themes taken up in terms of creating conversations, Swachh Bharat Mission/Abhiyan, cleanliness and values of Gandhi took centre stage. Images of government, as well as corporate employees doing their symbolic bit of cleaning, too were prominent.

At public spaces like key railway stations, artworks came up on walls as theme-painted locomotives rushed by. Symbolic sculptures, created from railway scrap, were a part of the efforts by the government. Some government organisations, like the Brihanmumbai Municipal Corporation, came up with a video to celebrate the humans that keep our cities clean.

Brands, on their part, took to social media to participate in celebrations using creatives that featured key symbols (mostly charkha and chashma) as elements in topical spots.

Croma Retail

MTV Beats

Panzani India

Mahindra First Choice Services

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Lenskart

Modern

Kia Motors India

Flipkart

Papa Audio

SF Sonic Batteries

Dineout

Metro Wholesale India

Domino’s

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Cleanipedia

Gas-O-Fast

Indigo

McDonald’s India

BLR Airport

Parle-G

HRH Group of Hotels

Aakash Education

Friday Filmworks

SD Corp

Fevicreate

Proline India

Colors Marathi

150 व्या महात्मा गांधी जयंतीनिमित्त राष्ट्रपिता महात्मा गांधीना त्रिवार वंदन… #ColorsMarathi

Posted by Colors Marathi on Tuesday, 1 October 2019

Mumbai Metro

We know him as #Mahatma, #Baapu and the #FatherOfTheNation. Here’s to celebrating his brave efforts so we could all #HaveANiceDay. #MumbaiMetro #GandhiJayanti

Posted by Mumbai Metro on Tuesday, 1 October 2019

Jewel Crest

This #GandhiJayanti we're redefining some of the Mahatma's words of wisdom. Did you know his thoughts on real estate? Tell us some more tidbits in the comments below!

Posted by Jewel Crest on Tuesday, 1 October 2019

Tic Tac

Bura na dekho, bura na suno, bura na bolo. Bus Tic Tac kholo. #TicTac #Flavour #Refreshing #Refreshment #Mints #Mint #Minty #MustTry #GandhiJayanti #MahatmaGandhi #GandhiAt150

Posted by Tic Tac on Tuesday, 1 October 2019

Religare Health Insurance

Religare Health Insurance wishes everyone a #HappyGandhiJayanti! Follow the ideals of the Father of our Nation by giving your health the importance it deserves.#ReligareHealthInsurance #GandhiJayanti

Posted by Religare Health Insurance on Tuesday, 1 October 2019

Did we miss a creative that should have made it into this list? Tell us in the comments or write to us at content@socialsamosa.com.


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