Edelweiss Tokio Life Insurance Pujo Campaign unveiled a digital film, in Hindi and Bengali, paying a tribute to the unlimited power of Goddess Durga.
Commenting on the film, Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life said, “With this film, we wanted to highlight the power hidden within our own selves that is waiting to be unleashed. We have always been inclined towards telling powerful stories about women. Goddess Durga and the story of demon Mahishasura’s defeat is the ultimate depiction of a woman’s strength. We truly believe that Goddess Durga succinctly represents today’s woman who is fearless, focussed, and equanimous.”
The film encapsulates the perceived limitations of women in everyday life. It uses the metaphor of Goddess Durga defeating demon Mahishasura as a depiction of how women have the power of Goddess Durga within to help weather through any obstacles and emerge victorious.
“We are greatly invested in creating good and engaging content around festivals. Owing to the deep connection we all have about our festivals, we have seen an improved interaction with our target audience. We will continue to generate such content in different languages too.” Gupta added.