Fullerton’s festive campaign takes insights from real-life instances

Brand Saga

The recently launched festive season themed Fullerton campaign, Rishta Sammaan Ka, will be rolled out in nine Indian languages.

Fullerton India recently unveiled its customer-centric campaign, which reflects its brand promise — Rishta Sammaan Ka. The comprehensive and emotional campaign is based on real-life experiences of its customers.

Established in 2007, Fullerton India is centered on the belief that every customer has his or her own dreams and aspirations, and is looking for viable avenues to fulfill them. However small or big their dreams, are important to the organisation and are serviced with the same trust and warmth. This has led to Fullerton India: Rishta Sammaan Ka: Kyonki dil aapki nahin sunta, hum aapki sunte hain! Aur aapke sapnon ka samman karte hain. A thought that the customers can relate and connect with their own experiences.

At the launch of the campaign, Rajashree Nambiar, Managing Director and Chief Executive Officer, Fullerton India, said, “Our customers are at the core of what we do and improving experiences is important to us. Credit is a strong relationship based product and is largely dependent on trust and respect. This forms the heart of our brand ethos and our business, built over the years through innovation and nurturing relationships. Our campaign leverages these key attributes and embraces our distinct businesses and customer’s needs, with one voice and one message that we are Fullerton India — Rishta Sammaan Ka.”

Speaking on the campaign Shilpa Desai, General Manager & Head – Marketing & Cross Sell, Fullerton India, said, “Rishta Sammaan Ka, reinstates our positioning and promise that we share with our customers. Since our businesses cater to diverse audiences between the age group of 25-45 years, our campaign encompasses various channels. Along with TV, a large part of our campaign will be digitally-led and directed towards millennials, who seek lifestyle changes for better living. Our digital-based lending models and customised offerings have been further emphasised in our campaign, which weaves into our inclusive growth story.”

The campaign is accompanied by a striking jingle: Chhoti chhoti khushiyon ki chadariya bunta hai.  Dil haye apni kahan sunta hai. This will be rolled out across TV, Digital & OOH media in nine languages — Hindi, Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Odiya and Bengali.


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