The new campaign highlights the importance of #NewBeginnings for professionals in their career path.
Great Learning, India’s leading ed-tech company for working professionals today launched its digital campaign on the occasion of Diwali focusing on #NewBeginning.
Conceptualized and created by BlueBot Digital, the campaign aims to reconnect professionals to believe in their dreams and let their careers take a new path.
The campaign has been designed primarily for the Company’s social handles like Instagram, YouTube, and Facebook.
To further amplify the campaign, Great Learning is also hosting a contest on their social media platforms where we’re asking people to share an inspiring #NewBeginning story from their own career. Like describing a career milestone; where the most heartfelt ones will be rewarded. The company expects the campaign to reach millions of working professionals across the country.
This campaign includes an ad film featuring quirky and heartwarming interviews of kids, who share their career ambitions. It aims to take professionals down the memory lane when as kids they used to dream big and how with time, they have lost that spirit and started settling for less. It then exhorts them to be more ambitious, take greater control of their careers and upskill themselves for a giant career leap.
Hari Nari, Co-Founder, Great Learning said, “With this campaign, we aim to help professionals reconsider their career aspirations and help them achieve it with the right upskilling. As working professionals, the 9 to 5 routine takes us in its stride gradually bringing us away from our long term goals. Our idea is to tell everyone that it is never too late to take charge of your career and work towards bigger goals. It is time they start believing in themselves and put their dreams into action by upskilling themselves.”