Via influencer marketing, HDFC nudges Millennials to #SpendItWell


This festive season, HDFC bank has come up with an influencer marketing campaign, #SpendItWell, to promote healthy spending habits among Millennials.

As a means to promote the newly launched Millenia cards, HDFC bank took the influencer marketing route. They were able to create waves on Instagram with about 50 influencers posting almost identical creatives. Called #SpendItWell, the campaign aims to promote the idea of healthy spending and saving habits among Millennials.

The posts put up by the influencers talked about the features of the card, and in some instances, the influencers shared their personal stories of banking experiences.

Influencers like Alkananda Bodapaty, Kaneez Surka, Radhika Apte, Shagun Segan, Ankush Bhaguna, Naveen Richard, Noopur Kalra, and more were a part of the campaign. All the influencers posted their pictures in the same immersive advertising format with hand in the air, holding the Millennial card. The format was such that it had a 3D aspect to the post, essentially acting as a thumb stopper.

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The team had also sent Millennia Boxes to the influencers with various goodies that they talked about on their feeds and stories. Along with the card, the box had card games, coasters, chocolates, and other goodies. Apart from #SpendItWell, #HDFCBankMillennia is another prominent hashtag used by the influencers in the campaign.

The bank shared a few of these posts from their official handle. They also reshared the unboxing stories put up by the celebrities and influencers.

Before the influencer campaign kicked off, the bank had also promoted the Millennia cards using trending posts.


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